Analyse hooks, structures, and creative patterns
Use a reference analysis to understand why the creative works and what can be adapted.
Updated 30 August 2026
Use a reference analysis to understand why the creative works and what can be adapted.
What to know
Open an analysed reference
Choose a saved or Explore item whose analysis has finished.
Read the hook
Identify how the first line, frame, or action creates attention and makes the audience want the next beat.
Follow the structure
Break the post into its sequence, such as problem, proof, method, result, and call to action.
Separate pattern from topic
Keep the reusable pacing or creative device, but replace the original claim, examples, and brand expression.
You have a reusable creative insight without copying the source content.
If something goes wrong
- If analysis is still preparing, add the reference to a Plan and return when enrichment completes.
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