What's new

The latest improvements and updates to Sequence.

October 2026

Every post now carries it's own analytics

You can now check a published post’s performance right in its Publish tab. Expand an account under Publishing status to see its latest synced views, likes, comments, shares, saves and reach where available, with the update time alongside.

Each account has its own expandable row, so you can check separate results without leaving the post. Before publication, the same rows show publishing progress. Failed accounts open with the error and next step, making it easier to find what needs attention.

Every post now carries it's own analytics

Welcome messages and conversation starters for new DMs

DM Flows can now answer the first DM someone sends your Instagram account or Facebook Page, straight away, even when nobody is online. Pick the Welcome message template, write your message and switch it on. People who have messaged you before never get it, so the conversations you're already having stay untouched.

On Instagram, add up to four conversation starters: questions people can tap before they type anything, like "What are your prices?". Each one starts its own answer, with follow-up messages, waits and an Ask for email step.

Welcome messages are part of DM Flows, in beta on the Pro plan.

Welcome messages and conversation starters for new DMs

New Date and Person custom fields

Custom fields now come in two new types. Use a Date field for things like shoot dates or a review deadline, and a Person field for who is filming or editing a post, picked from your team. Add one with Add field on any post, or in Settings under Custom fields.

Each post’s date picker has End date and Include time switches, so one field can hold a single day, a date range or a time. Times show in each person’s own timezone.

  • A Person field can hold one person or several, and the people you add get a notification.
  • Filter and sort your posts by either type, and group them by a Person field.
New Date and Person custom fields

Let a client or freelancer see Private comments

Your team can now give a brand member access to Private comments, for example a freelance editor or a trusted contact at the client. Open Settings, then Brand access, and tick their box in the new Private comments column. Sequence asks you to confirm first, because they'll see every Private comment on that brand, including earlier ones.

  • Access is per brand, and only your workspace team can give it. Changing their role or resetting their checkboxes keeps it.
  • People with access can write Private comments, get notified about them and be mentioned in them.

Private is also easier to spot. Comments now open on Public, and Private has a lock icon, a line under the tabs saying who can read it, and a comment box tinted in your theme colour with a Post privately button.

Let a client or freelancer see Private comments

Collect emails in DMs and find them in Contacts

DM Flows can now ask for someone's email right in the DM. Add an Ask for email step to a path: it asks your question, checks the reply looks like an email, asks again if it doesn't, and thanks them when it does.

Every email lands in Contacts, under Community, alongside everyone who has messaged your Instagram and Facebook accounts. Filter by who has an email or who you can still message, add tags and team notes, and export a CSV. Sync to your apps sends each new email to Zapier, Make or your own webhook as soon as it's collected.

Ask for email and Contacts are part of DM Flows, in beta on the Pro plan.

Collect emails in DMs and find them in Contacts

DM Flows: turn comments into DMs automatically

DM Flows send a DM the moment someone comments a keyword on your Instagram or Facebook posts, replies to your story, or messages you the keyword. Share a guide, a discount code or a booking link without answering every comment yourself, then pick the conversation up in Inbox.

Build each flow step by step: reply publicly, send only to followers with a follow to unlock step, add a short wait, and give your DM up to three buttons. A button can open a link or start a path of follow-up messages. Results show how many DMs went out, who clicked and everyone you reached.

DM Flows are in beta on the Pro plan. Open them from the sidebar, under Inbox.

DM Flows: turn comments into DMs automatically

Version history for Plans and captions

Every edit to a post's Plan, caption and first comment is now saved as a version. Open Activity on any post and select an edit to see exactly what changed, marked on the document itself: new words in green, removed words struck through.

Found a better earlier draft? Restore it in one click. Restoring saves a new version too, so you can always go back. Activity now sits beside the post instead of covering it, and platform-specific captions keep their own history.

Version history for Plans and captions

AI assistants can now reach your Inbox and reports

If you use Claude, ChatGPT or Codex with Sequence, your assistant can now work with more of your workspace. When you connect, Choose access has new options for Inbox, Reports, Ads and Notifications. With Inbox access, an assistant can read conversations, comments and reviews, send replies, assign items, manage team notes and saved replies, and moderate comments.

Existing options cover more too. Content now includes a post's version history, and with Write an assistant can restore an earlier version. Content feedback now covers Media review comments, and Inspiration Library covers folders, creators and your watchlist. Ads access is read only, so launching or boosting an ad still happens in Sequence.

Connections you've already made keep the access you gave them. To use the new options, connect your assistant again and choose them.

AI assistants can now reach your Inbox and reports

Skye can now make changes across Sequence

Skye can now do the work, not just talk about it. Ask it to file references into a new Inspiration folder, assign an Inbox conversation to a teammate, leave a private team note, set up a report schedule or restore an earlier version of a Plan, and Skye prepares the change for you. A card shows exactly what will change, and nothing happens until you select Allow. If a change can't be undone, the card says so before you decide.

Skye can also read much more of your workspace, including a post's version history, Media review comments, Inbox conversations, reports, ad results, notifications, creators and your watchlist. It can read the transcript of a post's video too, and offers to transcribe a video that hasn't been transcribed yet. Skye works in the brand you have open and can only do what your role allows.

Skye can now make changes across Sequence

Meet Skye, your AI assistant beside every page

Sequence AI is now Skye, and it no longer lives on a page of its own. Skye opens beside whatever you're working on, from the Content Planner to your analytics, so you can ask for hooks, captions or a quick read on your pipeline without leaving your work. Select Skye in the bottom corner or press Cmd+J (Ctrl+J on Windows).

Prefer to talk it through? Select Talk with Skye and have a hands-free conversation in one of three voices: Bright, Calm or Warm. Your words are transcribed as you speak, and you can talk over Skye to change direction mid-answer. In Settings you can also choose Skye's sky colour and where it waits while the panel is closed.

Meet Skye, your AI assistant beside every page

Skye now writes your Plans

Skye now works on the post you have open. Open a post, open Skye beside it, and ask it to draft the Plan, sharpen a hook or tighten the script. Skye knows which post you're looking at, and every change it suggests shows the before and after for you to allow or deny.

On an empty Plan, select Draft with Skye to start straight away. Highlight text in a Plan to Improve it, Shorten it, write a Stronger hook or change the Tone in place. From Inspiration, Develop with Skye adds the saved post to your post as a reference and has Skye draft the Plan from it. Skye can also create images for a post once you approve the request. Skye replaces the old Plan Assistant.

Skye now writes your Plans

Skye can now research the web for you

Ask Skye about what's happening outside Sequence, like platform changes, posting trends or best practice, and it searches the web and reads the pages it needs before it answers. The sources it used appear under the reply, so you can open them and check the details yourself.

Sources stay with the chat, so they're still there when you come back to it. Skye treats what it reads online as reference material only and never follows instructions it finds on a web page.

Skye can now research the web for you

Creator pages across every platform

The new Creators tab lets you browse the creators behind posts on Sequence, grouped by industry. Open a creator to see their followers, typical views, best outlier and a chart of their last 30 posts, then their posts on Sequence with the biggest outliers first.

When a creator posts on more than one platform, their accounts share one page. Switch between Instagram, YouTube, TikTok, LinkedIn and Meta Ads from the tabs at the top, each with its own typical views. If two accounts aren't the same person, select Not the same creator? and we'll review the link.

Creator pages across every platform

See which posts beat a creator's typical views

Cards in your library and Explore now show an outlier score next to the creator, like 20x typical. It compares a post's views with the creator's typical views, the median of their latest uploads, so a 5x post did five times better than that creator usually does. Scores show from 2x, and hovering one shows both numbers side by side.

Use the Outlier filter to narrow to 2x, 5x, 10x or 100x posts, or set your own range. LinkedIn posts are scored on reactions unless they show views, and Meta ads on how long they ran compared with the advertiser's other ads.

See which posts beat a creator's typical views

Watch creators and catch their outliers

The new Watchlist tab follows the creators you learn from. Add a creator from a profile link or handle on Instagram, TikTok, YouTube or LinkedIn, or a Facebook page or Ad Library link for Meta advertisers. Sequence checks watched creators every day and adds their new posts to one feed, under a card for each creator that opens their page.

When a new post beats the creator's typical views by 2x or more, you get a notification in Sequence. Open Alerts to get an email as it happens or include outliers in your summary email, and send them to a Slack channel from Settings.

Each brand can watch up to 15 creators. Watchlist is part of Pro, and you can pause a creator or stop watching from Manage.

Watch creators and catch their outliers

Folders for your Inspiration library

Your Inspiration library now has folders. Make one for a hook style, a format or a client, then drag a post onto it to file it. A post can sit in as many folders as you like, and the post pop-up shows its folders so you can add or remove them without leaving the post.

Right-click a folder to rename it, change its icon and colour, or share a view-only link. Deleting a folder never deletes its posts: they stay in your library and in any other folders they're in.

The library has a cleaner layout too. Filters sit in one row under search, and Recommended for you suggests posts from the industries your brand saves most.

Folders for your Inspiration library

Private and public comments for client reviews

Every comment on a post is now Private or Public. Private comments are for your workspace team. Public comments are also visible to brand-only members, such as the clients you invite to a brand, so your team can talk candidly right beside the client's feedback.

  • Switch between Private and Public above the comments on a post, in Media review, on Plan comments and in approvals. Your team opens on Private.
  • Move a whole thread to Public from its first comment when the client should see it. Once a client has commented in a thread, it stays Public.
  • On Private, mentions only suggest workspace members, and private comments only notify your team.

Share links with Show comments turned on now show Public comments only. Every existing comment is Public, so nothing your clients could already see has changed.

Private and public comments for client reviews

September 2026

Pick a YouTube playlist instead of pasting its ID

Adding a video to a playlist no longer means finding and pasting a playlist ID. The Add to playlist field now lists the playlists on your YouTube channel, with whether each one is public and how many videos it holds.

Select New playlist to create one without leaving Sequence. The picker appears in the Publish tab when you schedule a YouTube video, and in Edit live post for videos that are already published.

Pick a YouTube playlist instead of pasting its ID

Edit live posts on YouTube, Facebook and LinkedIn

You can now change a post after it has gone live, without leaving Sequence. Open a published post, go to Publish, and select Edit live post next to the YouTube, Facebook or LinkedIn account.

  • On YouTube, edit the title, description, tags, category, visibility, playlist, the Made for kids and AI labels, and the thumbnail on regular videos.
  • On Facebook and LinkedIn, edit the post text. Those platforms don’t allow other changes after posting.

One edit updates every account the post went out to on that platform, and the new details are saved back to the post in Sequence. You need permission to publish, or to publish with approval and approve posts.

Edit live posts on YouTube, Facebook and LinkedIn

Plan your grid by dragging posts into place

The grid preview in the Content Planner is now somewhere to plan your feed, not just look at it. Drag a post to a new spot and the times stay where they are while the posts move between them, so your posting rhythm stays the same.

  • Drag posts in from the new Posts panel. Each one gets a time in the gap you drop it into, at the same time of day as the post beside it.
  • Drag a post back onto the panel to clear its time. A queued post is taken off the schedule.
  • Turn on Rearrange to make several moves, then review them together.

Nothing saves until you confirm. The review lists every post with its old and new time, and the platforms each queued post will be rescheduled on. Posts that are published, publishing or due in the next 15 minutes stay where they are.

Plan your grid by dragging posts into place

Save posts to Inspiration with the Chrome extension

The Sequence Chrome extension has been rebuilt so saving a post to your Inspiration library takes one click. Hover a post on Instagram, TikTok, YouTube, X, Threads, Facebook or the Meta Ad Library and a Save button appears on it. On a YouTube video page, Save sits beside Like, and on LinkedIn it sits under each post’s profile.

Pick the brand from a list grouped by workspace, with brand logos and a search box when you have lots of brands. The post saves in the background and a confirmation lets you open it in Sequence. Instagram ads in your feed are found in the Meta Ad Library and saved as ads, and LinkedIn posts and reposts save with their own link.

Install Sequence Capture from the Chrome Web Store and sign in once. Disconnect in the extension signs that browser out of Sequence straight away.

Available in the Chrome Web Store

Save posts to Inspiration with the Chrome extension

AI-written client updates, sent by email or Slack

The Report tab in Analytics can now write your client update for you. Choose organic, paid or both, and Sequence drafts a message from your numbers: views, followers and the top post on each platform, and for paid ads, each campaign's results and cost per result, ad by ad. It only reports what happened, so you add your own next steps before it goes out. Every number is checked against your Sequence data before it is used.

Send an update once, or on a schedule so a fresh one goes out each week or month. It can go by email, into a Slack channel, or both, and you can copy any update formatted for email, Slack or plain text. Scheduled reports also get Send now, and report templates now keep every setting.

AI updates are part of Pro plans and use 30 AI credits each. An optional line at the end tells readers the update was written by AI.

AI-written client updates, sent by email or Slack

Save reels and ads from Instagram DMs

You can now save reels and ads to your inspiration library straight from Instagram. Share a post to @sequencesocial in your DMs, pick the brand it's for, and it's saved with its creator, stats and media, ready to analyse and turn into your next post.

To connect, open your Inspiration library and select Save from Instagram, then send the code to @sequencesocial. Each time you share, you pick a brand from a list grouped by workspace, with the brand you used last at the top. Ads are matched in the Meta Ad Library and saved as ads, and you can paste a link from any supported platform to save it too.

Instagram doesn't send a link when you share a regular post or carousel, so for those, copy the post's link and paste it into the chat. Save from Instagram is available on Pro.

Save reels and ads from Instagram DMs

Custom fields you can share across brands

Set up a custom field such as Video # or Format once in Settings, under Workspace and Custom fields, then choose which brands use it. Every brand that adds it shares the same field and options, so saved views, filters and templates built on it work across brands.

Brands keep their own fields too, and can add a workspace field or copy it as their own. The Brand fields list shows every brand's fields by name, so you can turn matching fields into one workspace field, merge fields with different names, rename them or delete them. Values on your posts are kept.

Drag fields to reorder them, or click a field to edit it. Only workspace owners and admins can change workspace fields; everyone else can still fill them in.

Custom fields you can share across brands

Reusable templates for whole content pieces

Create a content template from a complete content piece, including properties, Plan content, media, captions and publishing setup.

Start from Blank, a brand template or a workspace template. Admins can choose the default starting point for new content, while creators can pick another template from the New menu.

Manage templates in Settings, or find them alongside ideas in the Inspiration Library.

Reusable templates for whole content pieces

Shared saved views for every team

Save the way your team works in Content, including the view mode, layout, visible fields, filters, sorting and grouping.

Keep a view for yourself, share it with one brand, or make it available across the workspace. Brand and workspace admins can set shared defaults so teammates and clients open the same setup.

You can still switch views, choose a personal default or follow the shared default whenever your workflow changes.

Shared saved views for every team

Status templates for your workflow

Start from a ready-made status workflow for video production, agency sign-off, podcasts and more, or save your own setup as a template your team can reuse.

A template loads as unsaved changes, so you can remove anything you don't need before you save. Included in Pro.

Status templates for your workflow

Approval steps and review routing

Mark a custom status in Plan, Media or Publish as an approval step. Choosing it on a post asks for a reviewer, just like Plan review and Media review.

For every review status, choose where a post goes when it is approved and when changes are requested. Included in Pro.

Approval steps and review routing

Custom statuses for your workspace and brands

Add your own statuses to the Plan, Media, Publish and Other groups, and place them between Sequence's default statuses. Set one list for the whole workspace, or give a brand its own. Custom statuses are included in Pro.

When you delete a status, Sequence asks where its posts should go, and new statuses can take posts from an existing one. If your team used On hold, it is now a custom status holding the same posts, and the Archive action has been removed. See how content statuses work.

Custom statuses for your workspace and brands

Schedule and publish from Claude, ChatGPT and Codex MCP

You can now connect Sequence to Claude, ChatGPT or Codex from Settings, MCP & API. Choose the workspaces, brands and access for each assistant, and it can plan drafts, add media, request reviews and keep your content calendar organised.

Turn on Social publishing and pick the accounts it may use, and the assistant can schedule or publish content that has already been approved. It checks the content, accounts and time with you before anything posts. Inbox and analytics stay in Sequence.

Schedule and publish from Claude, ChatGPT and Codex MCP

Sequence API and webhooks

Create an API key in Settings, MCP & API to work with content, projects, approvals and schedules from your own tools. Each key covers the brands, accounts and permissions you choose, and you can rotate or revoke it at any time.

Webhooks send a signed notification to your app when content changes, a review is decided, a post is scheduled or publishes, or a new message arrives. Each webhook retries for about a day and keeps a delivery history you can send again from.

Sequence API and webhooks

Faster video review with automatic proxy files

Sequence now creates a proxy for every video you upload: a lighter copy made for smooth playback. Videos start quickly in the Media tab and on Content Planner cards, even when the original file is hundreds of megabytes.

Your original is never changed. Switch between Proxy and Original from the quality button under the player when you need to check full-quality detail, like colour or grain. Each option shows its resolution and file size.

The download button in the Media tab now lets you choose the Original, the Proxy or a Still Image of the current frame, with the resolution and size listed for each.

Faster video review with automatic proxy files

Import from Trello, Asana, Monday.com and ClickUp

You can now bring your content plan into Sequence straight from Trello, Asana, Monday.com or ClickUp. Open Content, select Import, pick the tool, and Sequence reads your board, project or list, suggests how each field maps to a Sequence field, and shows a preview before anything is created.

Your lists, sections and statuses become Sequence statuses, and you decide what each one means in the Value match step. Descriptions, due dates, labels, tags, assignees and attachments come across too. Prefer a file? Bulk import now accepts Trello JSON exports and recognises the column names in Asana, Monday.com and ClickUp CSV and Excel exports, alongside the existing Notion and spreadsheet options.

Import from Trello, Asana, Monday.com and ClickUp

AI Caption now writes YouTube chapters

For long-form YouTube posts, AI Caption reads the full transcript and adds a timestamped chapter list to the end of your description, so viewers can jump straight to the section they want.

Chapters follow YouTube's rules automatically and only appear on the YouTube description, never on your other platforms. Turn them off with the Chapters toggle in the AI Caption window if you'd rather write your own.

AI Caption now writes YouTube chapters

Video thumbnails now match your video's colours

Thumbnails and previews in the Content Planner used to look a touch darker and duller than the video itself, so pressing play came with a small colour shift. Sequence now reads the colour information inside each upload and cuts every thumbnail, preview and review proxy with the same colour maths your browser uses to play the video. HD footage, older SD clips and HDR videos from phones are each handled the right way.

Gallery and Board cards also show a sharper still than before, so previews stay crisp on large cards and Retina screens. Your existing videos have already been reprocessed, so there is nothing to re-upload. Published posts are unaffected: the cover you choose is still cut from your original file at full resolution.

Video thumbnails now match your video's colours

Sequence for Slack is here

Sequence now connects with Slack so agency and content teams can keep reviews and content work moving from the channels they already use. Route each brand's approval and publishing notifications to the right channel, then review the title, media link, platforms, caption and post time in a native Slack table before approving, requesting changes or opening the content in Sequence.

You can also turn a Slack message into a content piece, save inspiration links from everyday conversation, attach Slack files or existing brand media, schedule a post, check publishing readiness and pull a brand report. Every action respects the user's Sequence access and the brand selected for that Slack workspace.

Connect Slack from Settings > Integrations, invite Sequence to the channels you want to use, then choose the destination for each notification type.

Sequence for Slack is here

Brand timezones now follow the workspace

Set a brand to Use workspace timezone and it will stay in step with the workspace automatically. Change the workspace timezone once and every brand using that setting follows it.

Need a different timezone for one brand? Choose a specific timezone in Brand settings and Sequence will keep that override.

Brand timezones now follow the workspace

Brand tracker: content progress across your brands

Brand tracker brings content production across the brands you can access into one view. See how much is in Plan, Media and Publish, alongside posts on hold, approvals waiting for review, requested changes and scheduled posts.

Health signals highlight brands with nothing scheduled or approvals that have been waiting, while recent publishing counts show what has gone live. Search, filter and sort the tracker to find the brands that need your attention.

Brand tracker: content progress across your brands

Preview posts from your Projects page

Project cards now show the posts inside them, with a media or Plan preview and the post title underneath. Play a video, move through carousel slides, or open a post directly from the Projects page. Add your next idea with the + New idea card.

Choose Auto, square, portrait or landscape previews, adjust Fit or Fill, or hide previews for a simpler overview. Use Save view beside Filter to keep your display preferences across devices. Project names now open the project, with Rename project in the three-dot menu.

Preview posts from your Projects page

Voice notes for media review comments

Leave spoken feedback directly on your images and videos. Click the microphone beside Send to record a voice note, then listen back and edit the transcript before posting. The audio and transcript stay together in the comment, with the video timestamp attached.

On supported browsers, your words appear as you speak, so the transcript is ready sooner when you stop. You can still add a written comment alongside your recording.

Voice notes for media review comments

August 2026

New thumbnail selector for social media videos

The Publish tab now gives supported video platforms the same clear thumbnail picker as the main post. Choose an uploaded image, one of three suggested frames, or capture the current frame, then keep a different cover for each platform when needed.

Sequence shows platform-managed covers as read-only when a destination does not accept custom video thumbnails, so the controls match what can actually be published.

New thumbnail selector for social media videos

Turn a voice note into a Plan

Record an idea, edit the transcript, and let Sequence turn it into a structured Plan. Review the result before applying it, with protection against overwriting changes made while Sequence is writing.

Drop several images into a Plan at once

Select several images and drop them into a Plan together. Sequence keeps their order, shows exactly where they will land, and uploads them in parallel.

Planner views follow you across devices

Your pinned planner view, column order, and default view for each mode now belong to your account. Set up the planner once and meet the same layout on another computer.

Share feedback and follow the roadmap

Submit product ideas inside Sequence, vote on requests, join the discussion, and follow them from Planned through Building Now to Completed. Your own requests stay collected in one place.

Create more than one workspace

You can now create additional workspaces from the workspace picker, so separate businesses or client groups each get their own team, brands and billing.

Your first workspace stays on whatever plan it is on. Each additional workspace starts on Pro, and you choose its plan before adding the first brand. Being invited to someone else's workspace no longer counts against your own.

Bring inspiration in from every major platform

Paste a post link into the Inspiration Library and Sequence brings across the creative, copy, creator, and original source.

Supported sources include Instagram posts, Reels, and carousels; TikTok videos and photo posts; YouTube videos and Shorts; LinkedIn posts; X posts; Threads posts; Facebook Reels, videos, photos, albums, and posts; plus ads from the Meta Ads Library.

Print or save a report as a PDF

Reports are laid out at paper width before printing rather than restyled at the last moment, so what you get is what you saw. Useful when a client wants the month in a file rather than a link.

Publish an analytics report to the web

Share a dashboard as a live link instead of exporting a deck. The report keeps the date window you pinned to it and recomputes on every visit, so whoever opens it sees current numbers rather than a snapshot from the day you sent it.

Each dashboard gets one link, and only the numbers you chose to share travel with it.

Build your own analytics dashboards

Custom dashboards now take the same data modules the built-in Overview uses: top posts, best times to post, posting frequency, a posts table, platform comparison, conversions, and campaigns.

Duplicating the default dashboard copies it in full, so you can start from the view you already read every week and change only what you want.

Import posts from a spreadsheet

Bring a plan in from CSV or Excel by mapping your columns to Sequence fields. If the file has several sheets or the headers are not on the first row, you pick which sheet and which row to read.

Dates are the part that usually breaks in an import, so they are parsed carefully: no American month-day guessing, no Excel serial numbers turning into the year 45677, and no drift from your computer's timezone.

Guided onboarding for new workspaces

New accounts land in a guided setup instead of an empty workspace, and creating a brand is now a step-by-step wizard rather than a bare form.

Your work stays readable when a trial ends

When a trial runs out you keep viewing and exporting everything for a grace period instead of hitting a wall. Creating and publishing pause until you pick a plan, but nothing is locked away while you decide.

Define your own content statuses

Brands can add their own parking statuses alongside the built-in ones, grouped under Custom in the status picker. They behave exactly like On hold everywhere it matters: filtering, grouping on the planner board, and every status pill in the app.

July 2026

Brand Brain becomes a guided flow

Brand Brain was rebuilt from a grid of seven cards into a three-tab flow that asks you questions in order. Filling it in now feels like being interviewed about the brand rather than being handed a set of empty boxes.

What you put in is what Sequence AI reads when it drafts, so the better this is answered, the more the output sounds like the brand.

The calendar scrolls continuously

Month view is now one continuous list of weeks instead of a paginated grid, so a plan that runs across the end of a month reads as one stretch of time rather than two screens.

Ads accounts, and an ads scope in Analytics

Connect Meta ad accounts per brand. Analytics splits organic and paid into their own scopes on the same page, so paid results sit beside the organic story without muddying it.

The left rail groups everything by platform, and each connected platform opens focused views for overview, posts, audience, and best times where the data exists.

Generate images in the Plan Assistant

Ask the Plan Assistant for a visual and it generates one in the flow of planning, landing next to the post it belongs to instead of in a separate tool you then have to upload from.

AI credits replace token limits

Every plan includes a monthly credit allowance, and each AI action has a fixed, visible cost: 1 credit for hashtag suggestions, 8 for a caption, 120 for an image. The heavier actions tell you what they will cost before they run.

Your allowance and the full price list sit in billing settings, and top-up packs start at $10 USD for 5,000 credits when a month runs long.

Video is made publish-ready automatically

Uploaded video is converted into the variants each platform actually accepts, without you exporting a second file. A post is held back until its media is genuinely ready, so a scheduled slot cannot pass with a half-processed video attached.

Assignees and mentions know the brand

The people you can assign work to or mention in a comment are now drawn from that brand's members, so you are picking from the team actually on the account rather than everyone in the workspace.

Import a brand from Notion

Connect Notion and pull an existing brand document straight into Brand Brain, so brands already written up in Notion do not have to be retyped.

Four brand roles, and a permissions matrix

Access is set by picking one of four brand role presets rather than assembling permissions by hand, with a matrix showing exactly what each role can do. Workspaces also get a default brand access level, so new team members start with the right reach instead of none.

June 2026

AI captions in your brand voice

The caption writer was rebuilt around what Brand Brain knows about the brand, and tuned to stop it mirroring the prompt back at you. Drafts read as a starting point in the brand's register rather than something generic you have to rewrite.

Approvals rebuilt end to end

Send work for approval in bulk straight from the planner, approve in bulk with a decision flow, and route requests to the right reviewer with notifications that follow.

The decision and the feedback stay attached to the post, so nothing has to be reconstructed from a thread later.

See who else is in the planner

Live presence and cursors show who is working alongside you, and the planner loads faster: the Plan tab renders straight away while the rest syncs behind it.

Client onboarding sets inbox access

Bringing a client into a workspace now includes their inbox permissions, so client-side teams see exactly the conversations they should from their first day and nothing else.

May 2026

Media review plays instantly

Video in media review streams from the CDN with review-sized versions generated up front, so opening a cut to leave feedback does not mean waiting for a large file to load.

Instagram and Facebook publishing hardened

Long video uploads, the checks that gate an upload before it goes out, and automatic recovery on retries were all reworked. Fewer posts stall, and the ones that hit a platform hiccup pick themselves back up.

Planner and calendar polish

Calendar interactions, board scrolling, and the account profiles on the dashboard were all smoothed out.