What's new

Brand Brain was rebuilt from a grid of seven cards into a three-tab flow that asks you questions in order. Filling it in now feels like being interviewed about the brand rather than being handed a set of empty boxes.

What you put in is what Sequence AI reads when it drafts, so the better this is answered, the more the output sounds like the brand.

Month view is now one continuous list of weeks instead of a paginated grid, so a plan that runs across the end of a month reads as one stretch of time rather than two screens.

Connect Meta and Google Ads accounts per brand. Analytics splits organic and paid into their own scopes on the same page, so paid results sit beside the organic story without muddying it.

The left rail groups everything by platform, and each connected platform opens focused views for overview, posts, audience, and best times where the data exists.

Ask the Plan Assistant for a visual and it generates one in the flow of planning, landing next to the post it belongs to instead of in a separate tool you then have to upload from.

Every plan includes a monthly credit allowance, and each AI action has a fixed, visible cost: 1 credit for hashtag suggestions, 8 for a caption, 120 for an image. The heavier actions tell you what they will cost before they run.

Your allowance and the full price list sit in billing settings, and top-up packs start at 10 USD for 5,000 credits when a month runs long.

Uploaded video is converted into the variants each platform actually accepts, without you exporting a second file. A post is held back until its media is genuinely ready, so a scheduled slot cannot pass with a half-processed video attached.

The people you can assign work to or mention in a comment are now drawn from that brand's members, so you are picking from the team actually on the account rather than everyone in the workspace.

Connect Notion and pull an existing brand document straight into Brand Brain, so brands already written up in Notion do not have to be retyped.

The approvals feed was replaced by two views built from the same cards and tables as the planner, so work looks the same wherever you meet it. Gallery is the default for scanning creative; list is there when you want columns.

Access is set by picking one of four brand role presets rather than assembling permissions by hand, with a matrix showing exactly what each role can do. Workspaces also get a default brand access level, so new team members start with the right reach instead of none.

Sequence AI and the Plan Writer run on current-generation models, with guardrails that keep drafts sounding like the brand instead of generic.

Dark mode was tidied across the app, and the detail and assistant panels can be dragged to the width you want, with the size remembered.

The caption writer was rebuilt around what Brand Brain knows about the brand, and tuned to stop it mirroring the prompt back at you. Drafts read as a starting point in the brand's register rather than something generic you have to rewrite.

Send work for approval in bulk straight from the planner, approve in bulk with a decision flow, and route requests to the right reviewer with notifications that follow.

The decision and the feedback stay attached to the post, so nothing has to be reconstructed from a thread later.

Live presence and cursors show who is working alongside you, and the planner loads faster: the Plan tab renders straight away while the rest syncs behind it.

Bringing a client into a workspace now includes their inbox permissions, so client-side teams see exactly the conversations they should from their first day and nothing else.

Video in media review streams from the CDN with review-sized versions generated up front, so opening a cut to leave feedback does not mean waiting for a large file to load.

Long video uploads, the checks that gate an upload before it goes out, and automatic recovery on retries were all reworked. Fewer posts stall, and the ones that hit a platform hiccup pick themselves back up.

Calendar interactions, board scrolling, and the account profiles on the dashboard were all smoothed out.