One plan your whole team works from.
Briefs, drafts, approvals, publishing, and results on one record. No more pasting the calendar into a deck, and no more chasing sign-off through chat.
The work is one pipeline. Your stack treats it as four.
Write in docs. Review in chat. Approve in email. Schedule in a tool half the team cannot open. Every handoff is a copy and paste, and every copy and paste is where the plan goes stale.
The brief
A doc nobody reopens after Monday.
The draft
Five versions deep in a chat thread.
The sign-off
Waiting in a manager's inbox.
The schedule
A tool only one person can see.
Everyone reads the same plan
Owner, status, and date on every post, visible to the whole team, not just whoever holds the scheduler seat.
Sign-off where the work is
Managers approve on the post itself, so nothing stalls in an inbox and nothing ships on a nod.
Results beside the plan
See what worked while you plan what is next, without exporting a thing.
Everything you run, in one workspace.
Here is how one cycle moves through Sequence.
One table the whole team works from.
Every post gets an owner, a status, a format, and a date. The writer, the designer, and the manager read the same row instead of three versions of it.
See the content plannerApprovals that keep up with the calendar.
Approval state lives on the content: in review, changes requested, final review, scheduled. The week's posts stop dying in someone's inbox on Thursday.
See approvals
Publish from the plan, learn from the results.
Approved work goes out on schedule, and performance lands beside the posts that earned it. The monthly report becomes a view you open, not an afternoon you lose.
See publishing and analytics
Built for everyone on the team.
The lead, the makers, and whoever signs off share one record, so nobody is working from last week's version.
Marketing leads
See the month by channel, owner, and status, and know what is blocked before it is late.
Writers and designers
Work on the post itself: the brief, the draft, and the media in one place, with feedback beside it.
Approvers
Open the post, see the plan around it, and approve or request changes. No new tool to learn.
Agency partners
If an agency works with you, they work in the same workspace, on the same posts, with the access you set.
In their own words.
Great app
Great app! Cutdown my workflow significantly and super user friendly! Highly recommend
Angela Zhou
Australia
Give the team one record instead of four tools.
Plan, drafts, approvals, schedule, and performance in one workspace everyone can open. The free plan is a real workspace, and it takes no card to start.
Frequently asked questions
Is Sequence for in-house teams or agencies?
Both, on the same shared record. In-house teams run their own brand's planning, approvals, publishing, and reporting in one workspace, with the same statuses and dates the whole team reads. If you also work with an agency, they can work in the workspace with you.
Do managers need training to approve work?
No. Whoever signs off opens the post, sees the plan around it, and approves or requests changes on the post itself. There is no separate review tool to learn and no account juggling.
What is Sequence?
Sequence is social content operations software for agencies, social teams, and their clients. Planning, media review, client approval, publishing, inbox, and analytics live in one shared workspace, so a post keeps its context from first idea to published result.
Who is Sequence for?
Sequence is built for agencies, in-house social teams, and the client stakeholders who approve their work. Agency users run the operation across brands, and clients review and approve posts, with each role seeing only what it should.