Finally, your whole content workflow in one place.

Sequence is social content operations software for agencies, social teams, and their clients. We built it so planning, media review, client approval, publishing, inbox, and analytics live in one shared workspace, and a post keeps its context from first idea to published result.

Sequence is for agencies, in-house social teams, and the clients who approve their work. Your team runs the operation across every brand, your clients review and approve posts, and everyone sees only what they should.

Sequence replaces the patchwork most social teams run on: Notion, Airtable, or Google Sheets for the plan, Slack and email for feedback, Frame.io or a shared drive for video review, Buffer, Hootsuite, Planable, or Sprout Social for scheduling, and ChatGPT for captions. We wanted the plan, the approval, and the result on the same post, so it all lives in one workspace.

Yes. Sequence covers planning, media review, client approval, publishing, inbox, and analytics on the same post, where those tools each focus on part of that workflow. We've written a fair comparison for each, including where the other tool is the better fit: Buffer, Hootsuite, Sprout Social, Planable, Later, Sendible, and SocialPilot.

Yes. Sequence Free costs nothing and needs no card, and includes one brand, one team member, one connected account, and 250 AI credits a month. We didn't want Free to feel like a demo, so the full workflow is included.

Sequence has two plans: Free at $0 USD for one brand, and Pro from $29 USD a month, priced by how many brands you run. The more brands you add, the less you pay per brand, and paying yearly gets you two months free.

In Sequence, approvals happen on the post itself, not in a separate email thread. Each post moves through draft, internal review, client review, changes requested, approved, scheduled, and published, and your approvers can sign off one post at a time or a whole batch at once.

Yes. One Sequence workspace holds all your brands or clients, each with its own social accounts, content, approvals, and analytics. Pro is priced by how many brands you run, from one to a hundred, and the per-brand rate drops as you grow. Adding a brand simply changes your price, with no separate add-on to buy.

Sequence AI writes captions, suggests hashtags, turns voice notes into drafts, develops saved references into drafts, analyses posts, and generates images. We treat AI output like any other draft, so it goes through the same review and client approval as every post your team writes.