The terms for all of Sequence.

1. Who we are and how these terms apply

Sequence is operated by Halcyon Agency Pty Ltd, an Australian private company with ABN 53 675 138 708 and ACN 675 138 708. Its registered business name is Sequence Social. In these terms, Sequence, Halcyon, we, us, and our refer to Halcyon Agency Pty Ltd. Our principal business location is Alexandria, NSW 2015, Australia.

These terms govern the Sequence marketing website, the Sequence web application, browser extensions, shared links and reports, APIs, integrations, AI features, support, trials, subscriptions, affiliate program, and any Sequence implementation, consulting, training, or other professional services we supply. Together, these are the Services.

By visiting, creating an account, accepting an invitation, connecting an account, buying a subscription or credit pack, joining the affiliate program, signing an order, or otherwise using the Services, you agree to these terms. If you do not agree, do not use the Services. If you use Sequence for an organisation, you confirm that you can bind that organisation. You and Customer then include both you and that organisation.

2. Other documents and order of priority

Our Privacy Policy explains how we handle personal information, and our data deletion page explains how to request deletion. Product rules, plan limits, and prices shown at checkout, in the app, or on an accepted order form also form part of your agreement.

If we and a Customer sign an order form, statement of work, data processing agreement, or other written services agreement, that document applies in addition to these terms. If there is a direct conflict, the signed document prevails for the subject it expressly covers, followed by these terms, followed by product documentation and policies. A purchase order does not change the agreement unless we expressly accept the change in writing.

3. Eligibility and business use

You must be at least 18 years old and legally able to enter a contract. Sequence is designed primarily for businesses, agencies, professional teams, creators, and their clients. You must provide accurate account and billing information and keep it current.

You must not use the Services if doing so would breach applicable trade sanctions, export controls, or other law. You are responsible for ensuring that your use, your Customer Content, and your instructions comply with the laws and professional obligations that apply to you and your organisation.

4. Accounts, workspaces, and authorised users

A workspace is the Customer-controlled area in which brands, users, content, connected accounts, and billing are managed. The workspace owner controls the subscription, may appoint administrators, and is responsible for authorised users and activity carried out through the workspace. An administrator may invite, remove, and permission users within the authority the owner gives them.

Keep credentials, authentication devices, recovery codes, invitation links, extension tokens, and shared links secure. Do not share individual login credentials. Tell us promptly at hello@sequencesocial.com if you suspect unauthorised access, compromised credentials, or misuse. We may require a password reset, multi-factor authentication, or other reasonable security step.

If an agency or service provider creates or manages a workspace for a client, it confirms it has authority to act for that client and to invite users, upload content, connect accounts, and give publishing instructions. The agency and client remain responsible for agreeing who owns the workspace, who can approve content, and who is authorised to incur charges. We are not a party to their underlying services agreement.

5. The Services and how they may change

Sequence provides tools for content planning, collaboration, media review, approvals, scheduling, publishing, inbox activity, analytics, reporting, inspiration, and AI-assisted work. Exact features and limits depend on the plan, connected platform, permissions, location, and product version. Product pages describe the Services at a point in time and are not a guarantee that every feature will always remain unchanged.

We may improve, add, replace, or retire features to keep the Services useful, secure, lawful, and compatible with third-party platforms. We will give reasonable advance notice if a change materially reduces the core functionality of a paid Service during a current subscription period. We may act without advance notice where necessary for security, law, abuse prevention, or a third-party platform change.

Preview, beta, experimental, and early-access features may be incomplete, change significantly, or be withdrawn. Unless we expressly agree otherwise in writing, they have no service level commitment and should not be used as the sole system for critical or irreversible work.

6. Customer Content and instructions

Customer Content means anything you or an authorised user submits, uploads, imports, records, generates, connects, shares, or instructs us to process through the Services. It includes briefs, strategies, captions, scripts, prompts, images, videos, audio, approvals, comments, messages, analytics, brand materials, and account data. As between you and us, you retain ownership of Customer Content.

You give us a worldwide, non-exclusive, royalty-free licence to host, copy, transmit, transform, display, analyse, and otherwise process Customer Content only as reasonably necessary to provide, secure, support, and improve the Services, comply with law, and follow your instructions. This licence allows us to use infrastructure providers and subprocessors for those purposes. It ends when the content is deleted from our systems, subject to backups, legal retention, and content already sent to a third-party platform.

You confirm that you have all rights, permissions, licences, releases, notices, and consents needed for the Customer Content and our permitted processing of it. You remain responsible for its accuracy, legality, claims, disclosures, music, talent, trademarks, promotions, advertising compliance, privacy, accessibility, and intellectual property rights.

7. Approvals and publishing responsibility

Sequence can record review and approval states, but the Customer decides what approval means for its workflow. The Customer is responsible for appointing authorised approvers, checking the final creative, caption, links, tags, platform, audience, campaign settings, and publish time, and deciding whether content is legally and commercially ready to publish.

Scheduling or approving a post is an instruction to process it through the relevant connected platform. It is not a guarantee that the platform will accept, publish, display, retain, or distribute it at the requested time. Platform outages, expired permissions, account restrictions, rate limits, media processing, moderation, policy enforcement, and network conditions can delay or prevent publication. You should monitor time-sensitive posts and keep an appropriate backup process.

You are responsible for published content and any decision to edit, remove, promote, or leave it live. Disconnecting an account or deleting content from Sequence does not necessarily remove content already published on a social platform. Use the platform's own tools where removal from that platform is required.

8. Connected accounts and third-party platforms

Some features require you to connect a social media, advertising, storage, analytics, or other third-party account, usually through OAuth. By connecting one, you confirm you are authorised by its owner to grant the requested access. You authorise us and our integration providers to access, store, refresh, and use tokens and account data within the permissions you approve so we can provide the requested features.

Your use of a connected service is also governed by that provider's terms, policies, permissions, quotas, and technical rules. We do not control and are not responsible for a provider's service, content, decisions, policy changes, data practices, outages, suspensions, or removal of an integration. You are responsible for keeping connected accounts in good standing and reconnecting them when permissions expire.

Workspace owners and administrators must grant sensitive permissions, including inbox, private message, moderation, advertising, export, and connected-account permissions, only to users who need them. You can disconnect an account through the app where that control is available, or contact us for help.

9. Sequence AI

Sequence AI features may process prompts, Customer Content, brand context, media, transcripts, and instructions through us and third-party model providers to generate text, images, analysis, classifications, or suggested actions. Your use of an AI feature authorises that processing for the requested task, subject to our Privacy Policy and any applicable service-specific privacy notice.

AI output can be incomplete, inaccurate, offensive, unsuitable, or similar to material generated for someone else. It may not reflect current facts or law. You must review output before relying on, sharing, approving, or publishing it. You are responsible for human oversight, fact checking, rights clearance, disclosures, and the final use of every output. Sequence AI does not provide legal, medical, financial, or other professional advice.

You must not use AI features to create unlawful or harmful material, impersonate a person deceptively, make decisions that produce legal or similarly significant effects without appropriate human review, bypass safeguards, extract model components, or infringe another person's rights. We may block a prompt, output, or action where reasonably necessary for safety, law, platform policy, or abuse prevention.

10. AI credits

AI actions use credits at the rate shown in the app. Included credits refresh with the applicable billing or plan period and unused included credits do not roll over unless we expressly say otherwise. The allowance and action rates may differ by plan or action. We will display the current rate before or with the relevant paid action where reasonably practical.

Purchased top-up credits are applied to the workspace, have no cash value, cannot be transferred or resold, and remain available until used, refunded, reversed, or the workspace is closed, unless a stated expiry applied when they were issued. If we refund or reverse a top-up payment, the corresponding unused credits may be removed. Credits consumed by a successfully completed action are not restored merely because you decide not to use its output. We may restore credits when an action fails before completion.

11. Acceptable use

Do not use the Services to break the law; infringe intellectual property, privacy, publicity, confidentiality, or other rights; publish defamatory, fraudulent, discriminatory, exploitative, or unlawfully harmful content; send spam; conduct coordinated inauthentic behaviour; manipulate engagement or platform metrics; distribute malware; facilitate unauthorised surveillance; or mislead people about identity, affiliation, approval, pricing, or origin.

Do not access data or accounts without permission; share or sell access; bypass plan limits, rate limits, security controls, or platform safeguards; probe, scan, disrupt, overload, scrape, crawl, reverse engineer, decompile, copy, or create a competing service from the Services except where applicable law expressly permits it; use automated means that impose an unreasonable load; or interfere with another user's work.

You must not upload highly sensitive information that is unnecessary for the Services, including payment card details, government identifiers, passwords, health records, or special-category personal information, unless a feature expressly requests it and we have agreed to process it. We may investigate suspected misuse and preserve or disclose relevant information where reasonably necessary to protect users, enforce these terms, or comply with law.

12. Our intellectual property

We and our licensors own the Services, software, interfaces, designs, documentation, websites, models and workflows, databases, branding, and all related intellectual property, excluding Customer Content. These terms give you a limited, revocable, non-exclusive, non-transferable right to use the Services during the applicable term for your internal business purposes and in accordance with your plan.

Sequence and Sequence Social names, logos, and trade dress belong to us. Third-party names and logos belong to their owners and do not imply affiliation or endorsement. You may not remove proprietary notices or use our branding without written permission, except that an approved affiliate may use the assets and wording we provide under the affiliate terms below.

If you provide feedback, suggestions, or product ideas, you give us a perpetual, worldwide, royalty-free right to use them without restriction or payment. This does not give us ownership of Customer Content or confidential information included in feedback.

13. Free plans and trials

A Free plan has no subscription fee and is subject to the capacity and usage limits shown in the app. A trial gives temporary access to the features and limits shown when it starts. Unless checkout clearly says otherwise, a trial does not require a card and does not automatically become a paid subscription. One trial per person, organisation, or workspace may apply, and we may refuse or end duplicate, automated, fraudulent, or abusive trials.

When a trial ends, creating, editing, connecting, or publishing may stop. We may provide a read-only period for viewing or exporting work, with the duration shown in the app. A read-only period is a courtesy and does not extend the trial. If you do not start a paid plan, the workspace may move to Free limits or later become inaccessible in accordance with notices we provide and our data retention practices.

14. Paid subscriptions, renewal, and tax

Paid subscriptions are monthly or yearly and renew automatically for another period of the same length unless cancelled before the renewal date. When you subscribe, you authorise us and our payment processor to charge the selected payment method at the start of each billing period and for authorised plan changes, usage-based additions, top-ups, taxes, and other amounts disclosed before purchase.

Prices may be offered in USD, AUD, GBP, EUR, or another supported currency. The billing currency selected when a subscription begins generally remains fixed for that subscription. Prices displayed before tax are increased by GST, VAT, sales tax, or similar taxes where required. You are responsible for providing accurate location and tax information and for taxes that law requires you to pay, excluding tax on our income.

We may change subscription prices by giving at least 30 days' notice. A price change applies no earlier than your next renewal after the notice period. If you do not agree, you may cancel before that renewal. We may correct an obvious pricing or calculation error before accepting an order, or contact you to agree a correction if an order was accepted at an obviously incorrect price.

15. Usage-based capacity and plan changes

Pro pricing is based primarily on the number of brands and any additional connected-account capacity in a workspace. An increase takes effect when confirmed and is prorated for the remainder of the current billing period. A decrease takes effect at the end of the current period and does not create a mid-period credit. You may need to archive brands or disconnect accounts before a decrease can be applied.

If Automatic Growth is enabled in billing settings, the workspace owner authorises us to add the required capacity when an authorised user creates a brand or takes another action beyond the plan's included allowance. The additional charge is based on the published rate, prorated from that day, added to the subscription, and confirmed by email or in the app. The owner can turn Automatic Growth off. When it is off, the app will require confirmation before increasing paid capacity.

Changing between monthly and yearly billing may create an immediate prorated charge or credit based on the unused part of the current period. The app will show a current billing preview before the owner confirms the change. Included capacity and AI credits adjust as described in the app, but credits already granted for the current period are not ordinarily clawed back solely because brand quantity is reduced.

16. Payment, failed charges, and billing disputes

You must keep a valid payment method and pay invoices when due. If payment fails, we or our payment processor may retry the charge and ask you to update the payment method. During a reasonable collection period, paid access may continue, but we may block increases, restrict paid features, suspend the workspace, or reduce it to available Free limits if the amount remains unpaid.

Tell us at hello@sequencesocial.com about a billing error without unreasonable delay and include enough information for us to investigate. Raising a good-faith dispute does not remove the obligation to pay undisputed amounts. You must not initiate an improper chargeback for a valid charge. Nothing here limits a right to dispute a payment through your bank or card provider where that right lawfully applies.

17. Cancellation and refunds

The workspace owner can cancel a paid subscription through the billing portal or by contacting us. Cancellation stops renewal and normally takes effect at the end of the paid billing period. You keep paid access until then unless the account is suspended or terminated for cause. Deleting the app, leaving a workspace, disconnecting accounts, or stopping use does not by itself cancel a subscription.

Except where required by law or expressly agreed in writing, fees already paid are not refundable merely because you changed your mind, did not use the Services, forgot to cancel, removed capacity mid-period, or no longer need the subscription. If the Australian Consumer Law or another non-excludable law entitles you to a remedy, we will provide the remedy required by that law. Any approved refund may be reduced by the value of Services already properly supplied where the law permits.

18. Professional services

Implementation, migration, consulting, training, creative, or other professional services may be described in an order form, proposal, or statement of work. That document should identify the scope, deliverables, dependencies, timing, fees, expenses, and acceptance process. Each party must provide the people, access, information, decisions, and approvals it is responsible for in time for the work to proceed.

Unless a signed document says otherwise, estimates are not fixed quotes, out-of-scope work requires agreement, and delays caused by missing Customer inputs extend the timetable reasonably. Pre-existing tools, templates, know-how, and general methods remain the property of the party that owned them. Ownership or licence terms for specific deliverables are governed by the applicable signed document, or otherwise by these terms and applicable law.

19. Confidentiality, privacy, and security

Each party may receive non-public business, product, technical, financial, or strategic information from the other. The receiving party must use reasonable care to protect it, use it only for the agreement, and disclose it only to people and service providers who need it and are bound by appropriate duties. This does not cover information that is public through no breach, already lawfully known, independently developed, or lawfully received without restriction.

A party may disclose confidential information when required by law, subpoena, or court order, after giving notice where legally permitted and reasonably assisting with protective steps. These confidentiality obligations continue for five years after disclosure, and for trade secrets for as long as they remain trade secrets under applicable law.

We use reasonable administrative, technical, and organisational safeguards, but no online service is completely secure. You are responsible for configuring workspace permissions, reviewing access, protecting endpoints and accounts, and making any backups or exports your risk profile requires. Personal information is handled under our Privacy Policy and applicable privacy law.

20. Suspension and termination

We may restrict or suspend access where we reasonably believe there is a security risk, unlawful activity, material breach, risk to another user or third party, misuse of connected platforms, non-payment, or a need to comply with law or a provider requirement. Where reasonably possible, we will explain the reason and give you an opportunity to fix it. We may act immediately where delay would create material risk.

Either party may terminate for a material breach that is not fixed within 14 days after written notice, or immediately if the breach cannot be fixed, the other party becomes insolvent, or continued performance would be unlawful. We may terminate a Free, beta, or inactive account on reasonable notice. A Customer may stop using a Free plan at any time and may request account deletion.

On termination, your right to use the affected Services ends, amounts already due remain payable, and you should export Customer Content you need before access ends. We will retain or delete data in accordance with the Privacy Policy, data deletion page, legal obligations, backup cycles, and any signed agreement. Terms concerning ownership, payment, confidentiality, disclaimers, liability, indemnity, disputes, and general interpretation survive where their nature requires it.

21. Service commitments and consumer rights

We will provide the Services with due care and skill. Except for rights, guarantees, warranties, and remedies that cannot lawfully be excluded, the Services are provided as available. We do not promise uninterrupted or error-free operation, that every defect will be corrected immediately, that output or analytics will be complete or accurate, or that a third-party platform will accept or retain any content or connection.

Nothing in these terms excludes, restricts, or modifies the Australian Consumer Law or any other right, guarantee, condition, warranty, or remedy that cannot legally be excluded. Where the law permits us to limit a remedy for services that are not ordinarily acquired for personal, domestic, or household use, our liability may be limited, at our option, to supplying the services again or paying the cost of having them supplied again.

22. Liability

To the extent permitted by law, neither party is liable to the other for indirect, incidental, special, punitive, or consequential loss, or for loss of profit, revenue, goodwill, anticipated savings, or business opportunity, except to the extent that such loss is reasonably foreseeable and cannot lawfully be excluded. Each party must take reasonable steps to avoid and reduce loss.

To the extent permitted by law, each party's total aggregate liability arising from the Services and these terms is limited to the fees paid or payable by the Customer for the affected Services during the 12 months before the event giving rise to the first claim. For Services supplied without charge, our aggregate liability is limited to AUD 100.

The exclusions and caps do not apply to payment obligations, fraud, wilful misconduct, death or personal injury caused by negligence, infringement or misuse of the other party's intellectual property, breach of confidentiality, a party's indemnity obligations, or liability that cannot lawfully be limited. Liability is reduced to the extent the other party's act, omission, or failure to mitigate caused or contributed to the loss.

23. Indemnity

The Customer indemnifies us and our personnel against a third-party claim, and the reasonable losses and legal costs finally awarded or agreed in settlement, to the extent caused by Customer Content, the Customer's unlawful use of the Services, its breach of section 6 or 11, or its infringement of a third party's rights. The indemnity does not apply to the extent the claim was caused by our breach, negligence, wilful misconduct, or unauthorised modification of Customer Content.

We must promptly notify the Customer of an indemnified claim, allow the Customer reasonable control of the defence and settlement, and provide reasonable cooperation at the Customer's cost. The Customer may not settle a claim in a way that admits fault by us, imposes an ongoing obligation on us, or fails to fully release us without our written consent, which will not be unreasonably withheld.

24. Affiliate program

Participation requires our approval and is also subject to the program details shown on the affiliate page. The current program pays 30% of a referred workspace's first cleared Pro payment, whether they choose monthly or yearly billing. Attribution is first touch, lasts 90 days from the referred visitor's first eligible visit, and is paid monthly after the payment has cleared. There is no referral cap or minimum payout unless we notify approved affiliates before a change takes effect.

An affiliate must market Sequence accurately, comply with advertising disclosure and anti-spam laws, and use only approved branding. Self-referrals, false leads, cookie stuffing, forced redirects, hidden links, impersonation, misleading claims, bidding on Sequence or Sequence Social brand terms in paid search, and promotion on unlawful or deceptive sites are prohibited. You must not promise prices, discounts, features, or outcomes we have not authorised.

We may withhold or reverse commission connected to a refund, chargeback, fraud, duplicate attribution, breach, or invalid referral. Affiliates are independent contractors, have no authority to bind us, and are responsible for their own tax and payment details. Either party may end participation at any time. Valid commission earned before termination remains payable after applicable reversals, but no commission accrues from prohibited conduct. We may change the program prospectively on reasonable notice.

25. Disputes and governing law

Before starting court proceedings, a party should give the other written notice describing the dispute and allow 30 days for good-faith negotiation. This does not prevent urgent injunctive relief, recovery of an undisputed debt, a complaint to a regulator, or the exercise of a right that cannot lawfully be restricted.

These terms and non-contractual disputes connected with them are governed by the laws of New South Wales, Australia. Subject to any mandatory right to bring a claim elsewhere, the courts of New South Wales have exclusive jurisdiction. The United Nations Convention on Contracts for the International Sale of Goods does not apply.

26. Changes to these terms

We may update these terms to reflect product changes, law, security requirements, or business practices. We will post the updated version here and change the effective date. For a material change affecting an active paid subscription, we will give at least 30 days' notice by email or a prominent in-product notice unless urgent legal or security circumstances require an earlier change.

If a notified material change substantially disadvantages you, you may reject it by cancelling before it takes effect and contacting us about any prepaid unused period. Continued use after the effective date means the updated terms apply. A change does not retroactively alter a dispute that arose before it took effect.

27. General terms

Neither party is responsible for delay or failure caused by an event outside its reasonable control, excluding payment obligations. If part of these terms is unlawful or unenforceable, it will be limited to the minimum extent necessary and the remainder continues. A delay in enforcing a right is not a waiver. Headings are for convenience, including means including without limitation, and singular words include the plural where context requires.

You may not assign the agreement without our written consent, which will not be unreasonably withheld. We may assign it to an affiliate or as part of a merger, reorganisation, financing, or sale of all or substantially all of the relevant business, provided the assignment does not materially reduce your rights. There are no third-party beneficiaries except a person expressly protected by an indemnity or liability provision.

Notices to us must be sent to hello@sequencesocial.com. We may send notices to the account or billing email, display them in the Services, or post them on the relevant legal page where these terms allow it. Electronic notices and acceptances satisfy any requirement for writing to the extent permitted by law. These terms and the documents identified in section 2 are the entire agreement about the Services they cover and replace earlier discussions or terms on that subject.

28. Contact

Questions, legal notices, billing concerns, and requests about these terms can be sent to hello@sequencesocial.com. Postal correspondence may be addressed to Halcyon Agency Pty Ltd, ABN 53 675 138 708, Alexandria NSW 2015, Australia. The Sequence application is available at app.sequencesocial.com.