Connect your social accounts
Connect social accounts to the right brand and restore a connection when a platform disconnects.
Updated 17 August 2026
Connect accounts to a brand
Social accounts are connected to a brand from your workspace settings. This keeps each publishing connection with the brand whose content it will carry. If your workspace contains several brands, check that you have selected the intended brand before you begin.
Connecting accounts is an agency-side responsibility. Your role must allow you to manage the brand and its connections. Client roles are generally focused on reviewing and approving work, so ask an agency user with the appropriate access if you cannot manage connections yourself.
Make the connection
Repeat the process for each account the brand needs. Once an account is connected, you can schedule posts to the calendar or publish them now. Keeping the connection under the correct brand also ensures that publishing work remains organised with that brand’s plan.
- 01Open your workspace settings and choose the brand that will own the social account.
- 02Start the connection for the social account you want to use with that brand.
- 03Follow the social platform process and grant the permissions it requests.
- 04Return to the same settings area and confirm that the intended account is connected to the brand.
Reconnect a disconnected account
A social platform may sometimes disconnect an account. When this happens, return to the same workspace settings area where the account was first connected. Choose the affected brand and start the connection again for the disconnected account.
Complete the platform process again and grant the required permissions. Permissions must be granted again so Sequence can restore the connection. After returning to the workspace, confirm that the account is connected before you schedule another post or choose to publish now.
If you cannot reconnect the account, first confirm that your agency-side role allows you to manage the brand and that you are working with the correct brand. For further help, email hello@sequencesocial.com.
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