No more bouncing between tools
Planning, approvals and publishing read from the same record. Nothing gets exported, re-uploaded or pasted between tools on the way out.
Finally, your whole content workflow in one place.
Research, plan content, write, review, approve, publish and track performance without stitching together a different tool for every step.
No credit card required
5.0
Trusted by content teams globally
Run your entire content operation on Sequence
Collaborate with anyone
Clients, editors and teammates work on the post itself, right beside the plan. Approvals are visible at a glance, and nothing goes out on a guess.
Share with anyoneAnyone with the link can view
Media
Caption and schedule
Plan
Let people comment
Create link
Share it with anyone, no login needed
Send a post, a project or a report as a link. Choose what it shows, add a passcode and an expiry, and whoever opens it needs no account.
Viewing needs no account. Approving is for invited brand members.
Posts are going out as you read this
151
Brands managed
2,570+
Pieces of content managed
604
Posts published
Live from the brands running on Sequence.
Everything from first idea to published post
Inspiration Library
Start from what already works
Save the posts worth learning from, read the breakdown of hook, format and transcript, then turn the good ones into drafts without leaving the page.
- Saved references
- Hooks and transcripts
- Engagement signals
- Develop into drafts
Replaces
- Sandcastles
- Apify
- ChatGPT
- Claude
Sandcastles
Apify
ChatGPT
ClaudeContent Planner
One shared table for every post
Nobody has to ask what is going out on Thursday. Owner, status, format and date sit on every post, in one table both sides read.
- Owner and status
- Formats and categories
- Publish dates
- Shared with clients
Replaces
- Notion
- Trello
- ClickUp
- monday.com
- Google Sheets
Notion
Trello
ClickUp
monday.com
Google SheetsReview & Approvals
Feedback lands on the exact spot
When someone asks whether a post is cleared, the answer is on the post. Decisions and requested changes live on the content itself, not buried in a thread.
- Client decisions
- Review state
- Media changes
- Publish readiness
Replaces
- Frame.io
- Dropbox
- Google Drive
Frame.io
Dropbox
Google DrivePreview & Scheduling
See it before you post it
One calendar shows what is drafted, scheduled, blocked and already live, so nothing goes out twice and nothing quietly misses its date.
- Calendar view
- Draft queue
- Per platform
- Scheduled and live
Replaces
- Buffer
- Hootsuite
- Later
- Planable
- Sprout Social
Buffer
Hootsuite
Later
Planable
Sprout SocialAnalytics & Reporting
Learn what's working and what's not
Make decisions from live results instead of guessing, and schedule the report so it sends itself weekly or monthly to whoever needs to see it.
- Platform comparison
- Best time to post
- Top posts
- Organic and paid
Replaces
- Google Analytics
- AgencyAnalytics
- Metricool
Google Analytics
AgencyAnalytics
Metricool
Publish everywhere your audience is
Connect your accounts once. Sequence publishes to each platform from the same plan, no re-uploading.
- TikTok
- YouTube
- Threads
- X
AI that knows you
Every brand has a Brand Brain: what it stands for, who it talks to, how it sounds. Sequence AI uses that to write like you, from hooks and scripts to captions.
Build your own Brand Brain
Seven short sections take you through who the brand is, who it talks to, how it sounds, and what it never says. Every AI action in Sequence writes from what you build.
AI Plan Assistant
Works on the post in front of you: briefs, shootable scripts, carousels, long form, caption packs, and generated images, from a reference or a voice note.
Sequence AI in the planner
Reads your pipeline back to you, creates posts, updates the ones already there, and moves dates. Every change waits on your approval before it lands.
AI captions per platform
One pass writes a caption for each channel in its own length and register, first comment included, instead of one compromise caption pasted everywhere.
And everything around the post.
An inbox, reporting, saved views, Slack, and the small things that save an hour a week.
Every comment and DM, one inbox.
Reply to Instagram, Facebook, YouTube, X and Threads in one place, with the post's numbers beside the thread. Voice messages and GIFs included.
See who is in there with you.
Live avatars and cursors in the planner, and the plan itself edits together in real time.
Dashboards you arrange yourself.
Drag and resize tiles, charts, best posts and platform comparisons, for organic, ads or a single platform.
Reports that send themselves.
Daily, weekly or monthly to up to ten people. Or publish a live link, or save a PDF.
Schedule into your best slot.
Sequence learns when each brand's posts perform, and the publish tab offers that slot in one click.
Views for you, a brand or everyone.
Save any filter, grouping and layout. Keep it personal, share it with a brand, or set the team default.
Your content team, in Slack.
Route approvals, failures and published posts to the channels that care, then approve, check a post or add to the planner with /sequence.
Search anything
Press ⌘K for posts, projects, people, settings and actions.
Content templates
Start every post from your own template. Alt+C creates one.
Webhooks
Eleven signed events, with retries and a delivery history.
Media editor
Crop, flip and adjust, or fit with a blurred background, per platform.
Ads, in beta
Boost a published post and manage Meta campaigns beside the content.
Projects
Group posts under a campaign with dates, an owner and a share link.
Bin
Deleted posts wait 30 days before they are gone for good.
On your phone
Built for mobile. Add it to your home screen today, with the native app launching in 2027.
It gets cheaper as you scale.
One Pro plan, priced per brand on falling bands, with unlimited team members. Growing the roster grows the margin.
See pricing$291st
$205th
$1810th
$1625th
$1450th
$12100th
What that brand adds to your monthly bill, in USD.
Loved by our users
Real reviews and messages, exactly as they came in.
100% worth it
I don't normally post reviews like this, but I manage over 500 pieces of content every single month and this platform is the best one I've ever used.
I used to plan everything and collaborate with clients in Notion and then have to move it all into a scheduler. I've tried all the big scheduling platforms, but I've never really loved any of them.
This platform meant I got rid of Notion and my scheduler, and I can even do all the media reviews with clients in one place. It's super simple to use and all my clients have found it easier to navigate aswell.
If you're managing a lot of content and want a clean, easy-to-use platform that can handle the whole content workflow and publishing process, this is 100% worth it.
Sam
Australia
THIS APP COOKED!!!
Managing my content across socials feels so much easier now. I didn't even realize I needed it until I tried, and now I'm hooked.
Harper
Philippines
Great to have everything in one
Great to have everything in one. Team are super responsive to feedback. Has improved our operations.
Shaun Cunningham
Australia
We were early adopters of sequence social
We were early adopters of sequence social. This software is category leading for social media management. My team have gained great efficiencies at a great price. It’s replaced a bunch of apps and brought them into one ripping package. The team behind it are super stars too. Highly recommend.
Mark Kevin
Australia
What an amazing platform
What an amazing platform. It has streamlined our day to day work and given our clients an incredible experience.
And the customer service is top tier. The platform is very new and has had some minor (and I mean minor) bugs but the response time is less than minutes and the fix feels just as quick.
If you’re looking for a platform to streamline your business or even just your personal pages, I would highly recommend this one.
Tahlia Hadfield
Australia
If you manage and create content, use Sequence!
Sequence is honestly amazing! The way that the software has been built is very well thought out. As someone who plans, scripts and post content, it makes the whole content creation process so easy. I used to use google docs to plan out my videos but it was very messy.
Sequence helps you to streamline the whole process and even allows you to post to multiple different platforms at once so you don't have to manually upload it every time.
Would definitely recommend to anyone who wants a better way to create and publish content!
Jeremy
Australia
Great app
Great app! Cutdown my workflow significantly and super user friendly! Highly recommend
Angela Zhou
Australia
The all in one content software
Being in the content creation space, this software has solved my biggest issue of having to use so many different softwares in my workflow whether that be scripting or content delivery. Now, I can ideate, script, revise videos, and post videos all in one platform!
Josh Parkes
Australia
I genuinely haven’t felt this excited...
I genuinely haven’t felt this excited about a software or new tech for quite some time now 👥
For what I’ve been able to do with Sequence..., freaking solves so many of the messy problems creatives and the content teams deal with every day.
- Can finally operate stress-free and not paying at least $100 dollars on other subscriptions for content management,distribution, organization, planning... it´s everything in there, on my own dashboard!
(Loved Sequence far more than when I tried Notion the first time ... that’s... quite the deal team!)
You made me want to create more and keep building the brand... can’t thank you enough for that! 🫡
Creativ Studios
Mexico
What an incredible app
What an incredible app! It is just so good to see and manage everything to do with ads and organic in the one place and it’s so easy to use!!
Steven Gorgis
Australia
I had an awesome experience using it
I had an awesome experience using it! Seamlessly organised, great customisability, cool interface. Literally I'd give it 5 stars for every aspect of it.
Vincent Capalit
Philippines
Amazing platform
Amazing platform. It has completely transformed the way our company runs socials. Buy it and try it!!
Francesca Hayes
Australia
Frequently asked questions
What is Sequence?
Sequence is social content operations software for agencies, social teams, and their clients. We built it so planning, media review, client approval, publishing, inbox, and analytics live in one shared workspace, and a post keeps its context from first idea to published result.
Who is Sequence for?
Sequence is for agencies, in-house social teams, and the clients who approve their work. Your team runs the operation across every brand, your clients review and approve posts, and everyone sees only what they should.
What does Sequence replace?
Sequence replaces the patchwork most social teams run on: Notion, Airtable, or Google Sheets for the plan, feedback scattered across chat threads and email, Frame.io or a shared drive for video review, Buffer, Hootsuite, Planable, or Sprout Social for scheduling, and ChatGPT for captions. We wanted the plan, the approval, and the result on the same post, so it all lives in one workspace. If your team runs on Slack, keep it: Sequence sends approvals and publishing alerts there.
Is Sequence an alternative to Buffer, Hootsuite, Sprout Social, or Planable?
Yes. Sequence covers planning, media review, client approval, publishing, inbox, and analytics on the same post, where those tools each focus on part of that workflow. We've written a fair comparison for each, including where the other tool is the better fit: Buffer, Hootsuite, Sprout Social, Planable, Later, Sendible, and SocialPilot.
Does Sequence have a free plan?
Yes. Free Forever costs nothing and needs no card. It includes one brand, one team member, one connected account, 250 AI credits a month, 5 scheduled posts, and the core planning, publishing, media review, organic analytics, inspiration, AI and import tools.
How much does Sequence cost?
Sequence has two plans: Free at $0 USD for one brand, and Pro from $29 USD a month, priced by how many brands you run. The more brands you add, the less you pay per brand, and paying yearly gets you two months free.
How do approvals work in Sequence?
In Sequence, approvals happen on the post itself, not in a separate email thread. Each post moves through draft, internal review, client review, changes requested, approved, scheduled, and published, and your approvers can sign off one post at a time or a whole batch at once.
Can one workspace hold several brands or clients?
Yes. One Sequence workspace holds all your brands or clients, each with its own social accounts, content, approvals, and analytics. Pro is priced by how many brands you run, from one to a hundred, and the per-brand rate drops as you grow. Adding a brand simply changes your price, with no separate add-on to buy.
What can Sequence AI do?
Sequence AI writes captions, suggests hashtags, turns voice notes into drafts, develops saved references into drafts, analyses posts, and generates images. We treat AI output like any other draft, so it goes through the same review and client approval as every post your team writes.
Don’t switch everything today.
Bring one brand in on the free plan and run a week through it. Planning, review, publishing, results. If it does not beat what you have now, you have lost an afternoon.