Read the Analytics overview

Choose a date range and understand the performance summary for the active brand.

Updated 30 August 2026

Choose a date range and understand the performance summary for the active brand.

Step by step

Choose the brand and select Analytics.

Choose the reporting date range and comparison period relevant to the question.

Apply account and platform filters so the totals reflect the intended scope.

Use the overview metrics, change indicators, charts, and content breakdowns together rather than relying on one number.

The overview describes performance for a defined brand, period, and account scope.

If the page is empty, check connection health, metric support, and the selected date range.

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