Understand impressions, reach, engagement, and views

Interpret common analytics metrics without assuming every platform defines them identically.

Updated 30 August 2026

Interpret common analytics metrics without assuming every platform defines them identically.

What to know

Counts opportunities for content to be displayed. The same person can contribute more than one impression.

Usually estimates unique accounts or people exposed to content, where the platform supplies it.

Combines supported interactions such as reactions, comments, shares, saves, or clicks. Included actions can vary by platform.

Represents platform-defined content or video views. View thresholds and replay treatment are not universal.

Use the same metric, platform scope, and date range when comparing content or periods.

Metrics are interpreted in their platform and reporting context.

Expect some totals to differ from the native platform because of refresh timing, attribution, and metric definitions.

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