Publishing and schedule
Connect accounts, prepare targets, schedule content, and recover failed posts.
Use Accounts to connect channels, Publish to prepare each target, and Schedule to see what will go live and when.
Accounts and targets
Connect channels and prepare platform-specific content.
Connecting a Facebook PageConnect the correct Facebook Page and allow access to its business portfolio and linked accounts during Meta authorisation.Connecting a LinkedIn accountConnect a LinkedIn personal profile or organisation Page and choose the identity the Sequence brand should publish from.Connecting a Pinterest accountConnect the correct Pinterest account and choose the default board used by the managed connection.Connecting a Threads profileConnect a Threads profile through the Instagram professional account that owns it.Connecting a TikTok accountConnect the correct TikTok account and approve every requested permission needed for publishing and supported account features.Connecting a YouTube channelConnect the correct YouTube channel by choosing its Google identity or Brand Account during authorisation.Connecting an Instagram accountConnect the correct Instagram professional account and approve the access Sequence needs for publishing, analytics and supported Inbox features.Connecting an X accountConnect the correct X account and approve the permissions Sequence needs for publishing and supported account features.Connect a social account to SequenceConnect the correct social profile to a brand and check it is available for your posts.Reconnect or remove a social accountRenew access to an existing profile, check affected posts and distinguish disconnecting from removing an account.Choose publishing targets and the correct post typeChoose a post format and the exact accounts that should receive it, then check their target states.Write shared and platform-specific captionsWrite a shared caption, customise platform versions and check the final copy before publishing.Prepare and preview a post before publishingReview media, captions, destinations and required platform settings before submitting a post.
Scheduling
Schedule, publish now, reschedule, and understand time zones.
Schedule a post or publish it immediatelyConfirm a future schedule or publish immediately, then check delivery for each selected account.Reschedule, unschedule, and understand time zonesCancel a queued schedule, check the time zone and submit the post for its new time.Use Schedule to review upcoming and published contentChoose a Schedule layout, interpret its status groups and inspect the actual delivery state of each post.Schedule multiple posts safelyPrepare and confirm a batch schedule, then check partial success and individual publishing destinations.
Publishing troubleshooting
Understand states, requirements, failures, and retries.
Understand scheduled, processing, published, and failed statusesRead overall and per-account publishing states, confirm live results and handle mixed success and failure.Fix and retry a failed social publishing targetIdentify a failed account, correct its error and retry it without resubmitting successful destinations.Edit a scheduled post and understand published locksUnschedule before changing queued creative, understand published locks and create a separate repost safely.Understand media processing before publishingUnderstand upload, media preparation and platform processing, and check the right stage before retrying.Understand Instagram video quality after publishingWhy a Reel can look softer on Instagram than your export, what Sequence sends, and how to get the sharpest result.
Platform guides
Check supported post types and platform-specific settings.
Add music to Reels and TikTok postsPick a trending track for a TikTok post or an Instagram Reel in the Publish tab, preview it and set how loud it plays.Publish an Instagram Trial ReelShare an Instagram Reel with non-followers first, then choose whether to share it with followers manually or automatically based on performance.Tag Instagram accounts and invite collaboratorsTag people on Instagram posts, invite collaborators, and understand when native mentions are unavailable on other publishing platforms.Supported publishing platforms and requirementsSee which social networks support photo, carousel, video, Story and text-only posts, plus current media limits.