Compare channels, periods, and top-performing content
Use filters and consistent metrics to identify meaningful performance differences.
Updated 30 August 2026
Use filters and consistent metrics to identify meaningful performance differences.
Step by step
Choose whether you are comparing periods, accounts, platforms, formats, projects, or individual content.
Use the same brand, date logic, and metric definition for every side of the comparison.
Check both total performance and the content items driving it. A single outlier can distort an average.
Inspect the Plan, creative, format, timing, and distribution context of top performers before drawing a conclusion.
The comparison produces a defensible insight that can inform future content.
If something goes wrong
- Do not compare raw totals across channels with very different audience sizes without context.
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