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Compare channels, periods, and top-performing content

Compare a consistent metric, scope and period, then inspect top content to explain the difference.

Useful performance comparisons hold the metric and scope constant. Start with a question, then use top content to explain the result instead of treating a ranking as the conclusion.

Set a fair comparison

  1. 01
    Open Analytics in the correct brand.
  2. 02
    Choose the combined dashboard or one platform.
  3. 03
    Set the date range and, if needed, enable Compare To.
  4. 04
    Choose percentage or absolute change.
  5. 05
    Select one metric to compare across the same scope.

1. Start from the Analytics overview

Analytics dashboard showing combined platform totals and percentage changes

2. Set the comparison period

Analytics date picker with date range, comparison and change format controls

3. Review the best-performing content

Analytics dashboard showing ranked posts alongside views and engagement data

Find the source of the change

Use Views by platform and daily charts to locate where and when activity changed. Then inspect Best posts or Posts performance for the content, format, hook and publication pattern associated with that period.

Separate period activity from lifetime post metrics. A post published earlier can receive views in the selected range, while its post card may show a lifetime result.

Turn comparison into a decision

Record the metric, range, platform and candidate explanation. Repeat or adapt the pattern in future content, then compare another consistent period. Treat unavailable platform fields as missing, not zero.

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