Analytics and ads
Measure organic and paid performance, build reports, and share results.
Analytics helps you compare content and channels. Ads adds campaign, ad set, and ad-level context for connected paid accounts.
Performance analytics
Read metrics, compare periods, and find strong content.
Check analytics for a published postOpen a published post’s account rows to see the latest synced results, check their update time and understand missing values.Read the Analytics overviewChoose a reporting scope and understand Overview cards, period activity, post-level results and data coverage.Understand impressions, reach, engagement, and viewsSeparate views, impressions, reach and engagement, then compare like-for-like results across a consistent scope.Compare channels, periods, and top-performing contentCompare a consistent metric, scope and period, then inspect top content to explain the difference.
Ads
Review paid campaign, ad set, and ad performance.
Reports and data
Create, share, and troubleshoot reports.
Write and send AI report updatesHave Sequence write a client update from your organic and paid numbers, edit it, then send it by email or Slack, once or on a schedule.Create, share, and export an analytics reportChoose a fixed analytics scope, publish a controlled web link, or save the current dashboard as a PDF.Schedule recurring analytics reportsSend a dashboard summary or an AI update by email or Slack every day, week or month, then pause, test or send it now.Fix missing analytics or numbers that differ from the platformMatch accounts, date ranges and metric definitions, then diagnose missing data or a difference from the platform.