Analytics and ads

Measure organic and paid performance, build reports, and share results.

Compare channels, periods, and top-performing content

Use filters and consistent metrics to identify meaningful performance differences.

Build a report for a defined audience and share the current result in an appropriate format.

Check connection, scope, metric definitions, and refresh timing before reporting a data problem.

Choose a date range and understand the performance summary for the active brand.

Navigate paid performance from the campaign level down to individual ads.

Send a simple or detailed analytics report to a defined recipient list on a recurring schedule.

Interpret common analytics metrics without assuming every platform defines them identically.