Fix missing analytics or numbers that differ from the platform
Check connection, scope, metric definitions, and refresh timing before reporting a data problem.
Updated 30 August 2026
Check connection, scope, metric definitions, and refresh timing before reporting a data problem.
Step by step
Verify the correct brand and connected social account are selected.
Match the platform date range, time zone, organic or paid scope, and account filters.
Confirm that both products are showing the same metric, content type, and attribution window.
External platforms can revise or delay analytics. Compare again after the next provider refresh.
Record the account, metric, date range, Sequence value, platform value, and capture time.
The difference is explained by scope or timing, or it is documented well enough for investigation.
If something goes wrong
- Do not send account tokens or private platform credentials with the report.
Cannot find it? Email hello@sequencesocial.com and a human will answer.