Create custom fields for your content workflow
Add structured brand-specific metadata and expose it in the planner.
Updated 30 August 2026
Add structured brand-specific metadata and expose it in the planner.
Step by step
Add a field only when the value will be filtered, grouped, reported, or used in a repeated handoff.
Open the brand’s content or workflow settings and choose the appropriate field type and label.
For select-style fields, use distinct options that will remain stable enough for filters and imports.
Use Fields in the planner and the content detail properties to show and update the new value.
The field is available for consistent entry and planner organisation in that brand.
If something goes wrong
- Do not use custom fields for notes that belong in Plan or for states already represented by Status.
Cannot find it? Email hello@sequencesocial.com and a human will answer.