Analyse hooks, structures, and creative patterns

Inspiration analysis turns a saved reference into a structured creative breakdown. Use it to understand why a post works and decide which pattern belongs in your own context.

Open Inspiration, select Your library and find the saved reference. Select its Analysed badge to open the breakdown. If analysis has not run, use the available Analyse action. A failed analysis shows Retry.

1. Choose an analysed reference

2. Read the transcript and summary

3. Review the underlying idea

4. Inspect the hook

5. Study the visual pattern

Look for the opening promise or tension, the order of ideas, proof, pacing, visual framing and call to action. Connect each pattern to an observable moment in the source. A label such as Talking head or Comparison is useful only when you can explain how the execution supports the message.

Write one sentence that describes the reusable mechanism, then replace the subject, evidence and language with the active brand's own material. Keep factual claims and customer examples traceable to a source.

Use Re-analyse when the captured media or reference changed. Analysis uses credits and can fail independently from the saved reference or media capture.