Add another brand and switch between brands

Add a brand for a distinct business, client or publishing identity. Each brand gives its content, accounts, approvals and Brand Brain a clear home within the workspace.

1. Open the brand switcher

2. Review the selected brand

If you cannot create a brand, ask the workspace owner or administrator to check your access and the workspace's plan. A missing required name keeps Continue unavailable; a plan restriction needs to be resolved at workspace level. See review plan usage and limits.

Creating the brand does not authorise its social accounts or invite its client automatically. Work through these next steps:

Check the brand name again before importing a content plan. This is especially useful when setting up several clients in one sitting.

Open the brand switcher, use Search brands if needed, then select the brand. Expand the sidebar if you need to see the full workspace and brand names.

Switching changes the current brand context. It does not duplicate content or move an existing post into another brand. Use projects to organise campaigns inside a brand rather than creating a new brand for every campaign.

Clear the switcher's search and check you are in the correct workspace. If it is still missing, ask an administrator to check your brand assignments. A workspace member with selected-brand access can only see the brands assigned to them.

Do not create a replacement brand simply because one is missing from your view. Confirm its name and your access first to avoid splitting the client's work across duplicate brands.

For how the levels fit together, see understand workspaces, brands and accounts.