Connect and use Sequence for Slack

Sequence for Slack helps agency and content teams route brand notifications, review content and turn Slack conversations into work in Sequence.

Setting up Slack has three parts. A workspace admin connects Slack once, each brand chooses its own channels, and each person links their own Slack account.

Workspace owners and admins manage all three on one page: Settings, then Integrations in the workspace section, then Slack. Everyone else sees a Slack page for their own brand under that brand's Integrations.

You need:

The connection is shared by every brand in the workspace, so you do not connect Slack again for each brand. To disconnect, open the menu beside Reconnect and choose Disconnect Slack. This stops Slack for every brand, removes their channel settings and unlinks everyone's Slack account. The app stays installed in Slack.

The Brands list shows every brand in the workspace, the channels it uses and how many updates it sends. With many brands, type in the filter box to find one.

To send some updates somewhere else, such as publishing failures to an internal channel, select Send some updates to a different channel and choose a channel for each update. Use one channel for all updates switches back.

A channel you choose also becomes that brand's channel in Slack. @Sequence mentions and pasted Sequence post links in the channel work on this brand. Give each channel to one brand, so Sequence knows which brand you mean.

Every public channel is listed, and Sequence joins the one you pick when you save. A private channel is only listed once Sequence is in it, because Slack does not let apps join private channels on their own. Open the private channel in Slack, type /invite @Sequence, then select refresh channels under the channel picker in Sequence.

Everyone in a selected Slack channel can see the updates sent there. Choose client-facing and internal channels carefully.

People who are not workspace owners or admins see a Slack page for their own brand, under that brand's Integrations. Brand admins can choose from the channels a workspace admin has approved for their brand, and see Recent deliveries, the latest updates sent to Slack.

Brands without channels still work in Slack through the app's Home tab, direct messages and /sequence.

Each person links their own account, including the admin who connected Slack. Linking tells Sequence who you are in Slack, so you can use previews, approvals, planning and reports with your own permissions.

The link works once and expires after 10 minutes. If it has expired, open the Home tab again for a new one.

After linking, Slack shows every brand you can open in Sequence. There is nothing extra to link for each brand. Switch brands at any time from Working brand on the Home tab.

Once you are linked, the box at the top of the Slack page says Your Slack account is linked, with the date. Select Unlink to disconnect your Slack account from Sequence. Channel updates keep working, and you can link again from the Home tab at any time. Workspace owners and admins see everyone who has linked beside Linked in Slack, under the Brands list.

The workspace connection and your personal link do different jobs. The connection lets Slack and Sequence talk to each other. Your personal link decides which brands and actions you can use.

When content reaches a configured review stage, Sequence posts a compact review card in the selected channel.

The card uses a native Slack table to show the content title, brand, media link and count, selected platforms, planning notes when available, caption and post time. Slack controls the surrounding message layout, so Sequence uses Block Kit tables and buttons instead of a custom web-style card.

Sequence checks the current post version, reviewer assignment and your permissions before it records the decision. If the content changed after the notification was sent, open the latest version in Sequence and review it again.

The Media link opens the authenticated content page in Sequence. Videos and carousels open there instead of trying to reproduce the complete preview inside Slack.

You can open the task launcher in three ways:

Choose a brand, then choose the task you want to start.

Results from a global shortcut or app Home action arrive in your private conversation with Sequence. Channel actions stay connected to their source message or thread.

Use this when a client message, idea or brief should become an item in the content planner.

The new item is created as an unscheduled idea in the selected brand's planner. Sequence records the person who created it through Slack.

Sequence can find supported public URLs inside normal message text. The message does not need to contain only the link.

For example:

This opening could work for the campaign: https://www.instagram.com/reel/example

Sequence applies the normal Inspiration library rules, including supported source checks and duplicate handling. Categories are managed by Sequence and are not entered in the Slack shortcut.

Use Save media to Sequence on a message containing files to copy those files into the selected brand's Media library.

Slack accepts up to 10 selected files and 100 MB per file in this workflow. Sequence's supported format and processing limits also apply.

For a larger file:

Use Create and schedule when the caption, media and publishing time are already known.

Sequence uses the same account permissions and publishing checks as the web app. Open the content in Sequence for detailed per-platform customisations.

Use the Sequence tools launcher for these read-only tasks:

These responses use structured Sequence data and fixed formatting. The Slack app does not run an open-ended AI agent.

Sequence replies to you privately when it cannot tell which brand a channel belongs to. That happens when no brand uses the channel, or when more than one brand does. Choose the channel for one brand on the Slack page, or use the app's Home tab, a direct message or /sequence and pick the brand. Also check that the app is a member of the channel.

Select refresh channels under the channel picker to load channels created since the page opened. A private channel appears only after someone types /invite @Sequence in it. Brand admins who are not workspace admins see only the channels a workspace admin has approved for their brand.

Your Slack connection was set up before Sequence could join channels by itself. Type /invite @Sequence in the channel and save again, or ask a workspace admin to select Reconnect on the Slack page so Sequence can join public channels for you.

The Home tab lists every brand your Sequence account can open. If a brand is missing, ask a workspace admin to give you access to it in Sequence. If you linked the wrong Sequence account, select Unlink on the Slack page and link again.

Links work once and expire after 10 minutes. Sign in to Sequence with the account you use for this workspace, then open the Home tab in Slack for a new link. If the page says Already linked, your Slack account or your Sequence account is already linked in this workspace. Unlink it first on the Slack page.

The post may have changed, the review may already be complete or you may not be an eligible reviewer. Select View content and review the latest state in Sequence.

Check the file size and format. Use Upload files in Sequence for files over Slack's 100 MB limit or when Slack cannot provide the file to the app.

Open the workspace Slack page and select Reconnect. Then select refresh channels and check each brand in the Brands list.