Create once.
Publish everywhere.

Prepare your post, tailor it for each platform and choose when it goes live. All from the same workspace where you planned and approved it.

  • Instagram
  • TikTok
  • YouTube
  • LinkedIn
  • Facebook
  • Threads
  • X
  • Pinterest

One post.
A version for every platform.

Keep the original creative together while you give each audience the right caption, cover and finishing touches.

Make the words fit
Start with a shared caption, then customise it for each account.
Check the preview
See how the media and caption come together before you schedule.
Keep the details together
Add supported tags, collaborators and a first comment in the same editor.
Explore the Publish editor
Instagram Reel preview for Sammy Wu's post, with its cover and caption in Sequence

See what’s going out. And when.

Bring your scheduled and published posts into one calendar. Check the week ahead, spot the gaps and keep every brand’s publishing plan in view.

Schedule Calendar view showing posts across the month

The right time.
In the right time zone.

Set the date, time and time zone before the post joins the queue. Need to move it? Update the schedule from the same post.

Explore scheduling
Schedule picker with the Timezone search open and Sydney selected

All the little things that make a post.

Find the controls each platform needs, right beside its preview. Available options depend on the format and connected account.

Bring the right people into the post.

Tag people, invite collaborators and add a location without leaving your workflow.

Instagram People and Location settings with Tag people, Collaborators and Location fields.
Tags and collaborators

Try a Reel with a new audience.

Show eligible Trial Reels to non-followers first. Choose manual graduation or Instagram’s automatic option.

Instagram Reel options with Trial Reel enabled and Manual graduation selected
Instagram Trial Reels

Give longer videos a way in.

Ask Skye to write timestamped YouTube chapters into the description, then review them before publishing.

YouTube chapters

Know when it’s live.

See the result for each account, open the published post and follow up if a destination needs attention. The status stays with the work.

Manage scheduled and published posts

Frequently asked questions

Which social platforms does Sequence publish to?

Sequence supports publishing to Instagram, Facebook, LinkedIn, YouTube, TikTok, Threads, X and Pinterest. Available formats and controls vary by platform and connected account.

Can I preview a post before scheduling it?

Yes. The Publish tab shows platform previews alongside the media, caption and network settings so you can check each version before scheduling.

Can I adapt the content for different platforms?

Yes. Sequence provides platform-specific captions, media preparation and supported network settings in the publish editor, with the versions kept on one content record.

Does the Free plan include scheduling?

Yes. Sequence Free includes one connected account and 5 scheduled posts. Pro adds account capacity, collaboration, approvals and integrations. Compare the plans.

Get your next post on the calendar.

Connect an account, prepare your post and pick a time. Start for free with one connected account and five scheduled posts. No credit card needed.