Analytics shows what each social platform makes available for a connected account. Platforms differ in what they report, how far back it goes and how quickly it arrives. Check what to expect for a platform here before you compare numbers or build a report.
How far back Analytics goes
Posts. When you connect an account, Sequence brings in the posts already published on it, including posts made outside Sequence, with their results to date. This usually reaches back up to 12 months, as far as the platform shares. X, LinkedIn personal profiles and Google Business Profile work differently, as the table below explains.
Date range. You can report on up to 365 days at a time. On the Free plan, Analytics covers the last 30 days. See Review your workspace plan, usage, and limits.
Followers. Sequence counts followers once a day, starting on the day you connect the account. There is no follower history from before then, and a newly connected account can show Syncing… until its first count arrives.
Reach. Reach counts unique people, which platforms report for up to 90 days at a time. For a longer range, Analytics shows no reach figure.
Daily charts. Where a platform's totals are added up from its posts, results an older post earned before you connected can appear on the day it was first read, instead of being spread across the days it earned them. From the day you connect, daily figures are recorded as they happen.
What each platform provides
| Platform | Where the headline numbers come from | What to know |
|---|---|---|
| Instagram's own account totals for views, likes and reach, with older posts included. Comments, shares and saves are added up from posts. | Ads and Stories are not counted in views, so the figure can be lower than Instagram Insights. Story views have their own card. Reach covers up to 30 days for an account connected through Facebook and up to 90 days for one connected through Instagram. Audience breakdowns are available. | |
| Facebook Pages | Added up from the Page's posts. | Meta's own total includes paid results, so it can be higher. Views that older posts earned before you connected may not be included. |
| LinkedIn personal profile | LinkedIn's own totals across everything you post: impressions, reactions, comments, shares and saves, with reach for the range. | Results for an individual post are available only for posts published through Sequence. |
| LinkedIn company page | The page's own impressions and clicks. Likes, comments and shares are added up from posts. | LinkedIn reports breakdowns 12 to 24 hours late and leaves out groups with fewer than 3 events. |
| YouTube | Added up from the channel's videos. | YouTube views arrive two to three days late. Audience breakdowns are available. |
| TikTok | Added up from the account's videos. TikTok does not provide an account total. | Compare individual videos with TikTok rather than the account total. |
| X | Added up from the account's tweets. | Views and engagement need X stats, an optional setting on each X account that uses credits. With it on, each tweet is tracked for its first 7 days, including tweets posted directly on X. With it off, the account's views and engagement stop on the day it was switched off. |
| Threads, Pinterest and Bluesky | Added up from the account's posts. | These platforms give no account total to compare against. |
| Google Business Profile | The profile's own views on Search and Maps, and website clicks. | Google does not provide results for individual posts, or a follower count. |
For X stats, see Connecting an X account.
How quickly numbers update
- Post results are checked for changes every 10 minutes, and each account's posts from the last year are rechecked weekly.
- Account totals sync about hourly. Followers are counted once a day.
- Some figures arrive later from the platform itself: Instagram reach by up to a day, other Instagram figures by up to 48 hours, YouTube views by two to three days and LinkedIn breakdowns by 12 to 24 hours.
- Analytics opens with the last saved copy. Select Refresh analytics to rebuild it, then check the freshness message beside the date range.
Why a number can differ from the platform's app
- The platform's total includes paid results or Stories, and the Sequence figure does not.
- The platform gives no account total, so Sequence adds up posts. A post it has not read yet is not in the total.
- The date range, time zone or metric definition is not the same on both sides.
- The platform has not delivered its latest figures yet.
- An account needs reconnecting. It is left out of the totals until you reconnect it, and Analytics says so in a note.
To work through a specific difference, see Fix missing analytics or numbers that differ from the platform.
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- Missing analytics dataMatch accounts, date ranges and metric definitions, then diagnose missing data or a difference from the platform.
- Post analyticsOpen a published post’s account rows to see the latest synced results, check their update time and understand missing values.
- Connect XConnect the correct X account and approve the permissions Sequence needs for publishing and supported account features.
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