Sequence
Log in

Use Private and Public comments

Keep team discussion within your workspace and choose which comments clients and share link viewers can see.

Every comment on a post is Private or Public. Private comments are for your workspace team. Public comments can also be seen by brand members, such as the clients you invite to a brand, and by viewers of a share link that shows comments.

What are Private and Public comments?

Use Private comments when your team needs to talk candidly about a post: a note for the editor, a concern about the hook, or a question to settle before the client sees it. Use Public comments for the conversation you share with your client.

WhoPrivate commentsPublic comments
Workspace members (owners, admins and members)See and addSee and add
Brand members, such as invited clientsNever seeSee and add
Share link viewersNever seeSee them when the link shows Comments

Brand members don't see the Private and Public filter. For them, the Public thread is simply the post's comments.

Comments that existed before 3 October 2026 are Public, so nothing a client could already see has changed.

Choose Private or Public

The filter sits above the comments on a post. The number beside each option shows how many comments it holds. As a workspace member, you start on Private.

  1. 01
    Open the post and scroll down its properties panel to Comments.
  2. 02
    Select Private for a team-only note, or Public for anything the client should read.
  3. 03
    Write your comment and select Post. The comment box reads Add a private comment or Add a public comment, so you can check who will see it before you post.
Comments with Private selected, showing a private team note and the Add a private comment box

Select Public to see the comments your client sees. A comment you post there is visible to brand members on the brand.

Comments with Public selected, showing a comment for the client and the Add a public comment box

Replies stay in their thread, so a reply to a Private comment is also Private.

Private and Public in Media review, Plan and Approvals

The same filter appears wherever you comment on a post:

  • Media review: under Comments and Transcript, beside the video or images. Timestamps and annotations work the same in both.
  • Plan comments: at the top of the comment box when you comment on text in the Plan.
  • Approvals: above a piece's comments when you open them from Approvals.
Media review with Private selected under Comments and Transcript, showing a private time-coded comment
A private comment on the hook in the Plan, with Private and Public at the top of the comment box

Move a thread to Public

When your team has agreed on something the client should see, move the thread instead of retyping it.

  1. 01
    Find the first comment in the thread.
  2. 02
    Select More on that comment. In a post's Comments, More appears when you hover over the comment.
  3. 03
    Select Move to Public. The comment and its replies move to the Public tab.
The More menu on a private comment, with Move to Public

Brand members on the brand are notified about a thread when it moves to Public, the same way they would be about a new Public comment.

Move to Private works the same way while everyone in the thread is in your workspace. Once a brand member or share link viewer has commented, the thread stays Public, and Sequence shows: Someone outside your workspace has commented in this thread, so it stays public. Moving a thread back to Private also removes the notifications brand members received about it.

Mentions and notifications

  • On Private, the mention picker only suggests workspace members, so a team-only note can't pull a client in.
  • Private comments only notify your workspace team. Public comments also notify brand members, according to their notification settings.
  • A comment notification opens the post on the tab that holds the comment.

Share links, approvals and Sequence AI

  • A share link with Comments turned on only shows Public comments. Private comments never appear on a share link.
  • Comments posted through a share link are Public.
  • A note you add when you send a post for approval, or with an approval decision, is Public, because the reviewer is often a client.
  • When Sequence AI adds a comment for you, its confirmation shows whether the comment will be Private or Public.

Was this page helpful?

Need more help with this?