Understand creators, typical views and outlier scores

An outlier score tells you how a post did against its own creator, not against everyone else. Sequence works out each creator's typical views, the median views of their latest uploads, then divides a post's views by that number. A post with 727K views from a creator who typically gets 35.5K scores about 20x.

Scores of 2x and above show on the card's creator line, such as 20x typical. Hover or tap the score to compare the post with the creator's typical views.

Each platform uses the signal it reports:

A small account with one viral post can score in the hundreds or more. That's expected: the post reached far beyond that creator's usual audience.

In Your library or Explore, open the Outlier filter and choose 2x+, 5x+, 10x+ or 100x+, or type your own minimum and maximum. Each option shows how many posts match.

Select Creators to browse the creators behind posts on Sequence, grouped by industry. Search by name or handle, select Show all to see a whole group, or select Watch to add a creator to your Watchlist.

Open a creator to see their followers, typical views, best outlier and how many of their posts reached 2x. The chart shows views on their last 30 posts against the dotted typical line, with outliers in green. Below it, their posts on Sequence are sorted with the best outliers first.

When the same person or brand posts on several platforms, their accounts share one page. Use the tabs at the top to switch between platforms; each has its own followers and typical views. If two accounts were linked by mistake, select Not the same creator? and we'll review it.

Want more of a creator's older posts? See Load more posts from a creator.