Connecting a YouTube channel

Connect the YouTube channel to the correct Sequence brand. The connection is complete only after the platform authorisation finishes and the intended account returns to Sequence as Active.

The Google identity you choose must own a YouTube channel. For a channel held by a Brand Account, you need owner or manager access to that Brand Account.

1. Select the workspace and brand that should own this connection.

2. In the sidebar, open Brand and select Channels. Under Add social account, choose YouTube.

3. Read the connection explanation and select Continue to YouTube.

4. Google shows an account chooser every time. Select the personal Google identity that owns the channel, or select the Brand Account entry itself. There is no separate channel picker after authorisation.

5. Return to Sequence. Under Connected Channels, confirm that the intended account appears and its connection is Active.

If someone else on your team will connect the channel, the channel's owner first gives them access to its Brand Account. Being a Manager in YouTube Studio is not enough: Sequence connects through Google, and Google only offers channels your Google Account owns or manages as a Brand Account.

1. The channel owner opens the Brand Accounts section of their Google Account and chooses the channel's account.

2. They add your teammate's Google Account as a Manager or Owner. Google's guide: Manage your Brand Account.

3. Your teammate accepts the email invitation, then connects YouTube in Sequence and selects the Brand Account in Google's account chooser.

A channel that belongs directly to someone's personal Google Account has no Brand Account to share. Either the owner connects it to Sequence themselves, or they move the channel to a Brand Account first. Moving it keeps the channel's videos, subscribers and URL.

1. Signed in to YouTube as the channel owner, go to your channel list and select Create a channel. This creates a new, empty channel on a new Brand Account.

2. Switch back to the account that holds the real channel. Open Settings, then Advanced settings, and next to Move channel select Move channel to your Google Account or to a different brand account.

3. Choose the new Brand Account, select Replace, then Delete channel. This deletes only the new, empty channel you just created, then moves your real channel onto that Brand Account. Check carefully that you are replacing the empty channel.

4. Add your teammate as a Manager on the Brand Account, as described above.

Google's guide covers the full process and its requirements: Move your YouTube channel from one Brand Account to another. If the channel uses YouTube Studio's channel permissions, Google asks you to remove those users and opt out of permissions in YouTube Studio before you can move it.

If Sequence cannot find the channel, restart the connection and choose the correct Google or Brand Account identity. Access granted only through YouTube Studio's Manage access screen does not provide the API access needed to connect the channel. A Brand Account owner or manager must complete the connection.

If the provider window was closed before authorisation finished, or your browser blocked the pop-up, return to Channels and start the connection again. If Sequence shows a workspace limit or role message, resolve that message with your workspace administrator before retrying.