Finally, your whole content workflow in one place.
Research, plan content, write, review, approve, publish and track performance without stitching together a different tool for every step.
No credit card required
Trusted by content teams globally
Run your entire content operation on Sequence
No more bouncing between tools
Planning, approvals and publishing read from the same record. Nothing gets exported, re-uploaded or pasted between tools on the way out.
Collaborate with anyone
Clients, editors and teammates work on the post itself, right beside the plan. Approvals are visible at a glance, and nothing goes out on a guess.
Posts are going out as you read this
11,760+
Media assets managed
2,570+
Pieces of content managed
604
Posts published
Live from the brands running on Sequence.
Everything from first idea to published post
Start from what already works
Save the posts worth learning from, read the breakdown of hook, format and transcript, then turn the good ones into drafts without leaving the page.
- Saved references
- Hooks and transcripts
- Engagement signals
- Develop into drafts
Replaces
- ChatGPT
- Sandcastle.ai
ChatGPT
Sandcastle.ai
One shared table for every post
Nobody has to ask what is going out on Thursday. Owner, status, format and date sit on every post, in one table both sides read.
- Owner and status
- Formats and categories
- Publish dates
- Shared with clients
Replaces
- Notion
- Trello
- ClickUp
- monday.com
- Google Sheets
Notion
Trello
ClickUp
monday.com
Google Sheets
Sign-off lives on the post
When someone asks whether a post is cleared, the answer is on the post. Decisions and requested changes live on the content itself, not buried in a thread.
- Client decisions
- Review state
- Media changes
- Publish readiness
Replaces
- Frame.io
- Dropbox
- Google Drive
Frame.io
Dropbox
Google Drive
See it before you post it
One calendar shows what is drafted, scheduled, blocked and already live, so nothing goes out twice and nothing quietly misses its date.
- Calendar view
- Draft queue
- Per platform
- Scheduled and live
Replaces
- Buffer
- Hootsuite
- Later
- Planable
- Sprout Social
Buffer
Hootsuite
Later
Planable
Sprout Social
Learn what's working and what's not
Make decisions from live results instead of guessing, and schedule the report so it sends itself weekly or monthly to whoever needs to see it.
- Platform comparison
- Best time to post
- Top posts
- Organic and paid
Replaces
- Google Analytics
- AgencyAnalytics
- Metricool
Google Analytics
AgencyAnalytics
Metricool
Publish everywhere your audience is
Connect your accounts once. Sequence publishes to each platform from the same plan, no re-uploading.
- TikTok
- YouTube
- Threads
- X
AI that knows you
Every brand has a Brand Brain: what it stands for, who it talks to, how it sounds. Sequence AI uses that to write like you, from hooks and scripts to captions.
Build your own Brand Brain
Seven short sections take you through who the brand is, who it talks to, how it sounds, and what it never says. Every AI action in Sequence writes from what you build.
AI Plan Assistant
Works on the post in front of you: briefs, shootable scripts, carousels, long form, caption packs, and generated images, from a reference or a voice note.
Sequence AI in the planner
Reads your pipeline back to you, creates posts, updates the ones already there, and moves dates. Every change waits on your approval before it lands.
AI captions per platform
One pass writes a caption for each channel in its own length and register, first comment included, instead of one compromise caption pasted everywhere.
Loved by our users
Real reviews, quoted as written.
100% worth it
I don't normally post reviews like this, but I manage over 500 pieces of content every single month and this platform is the best one I've ever used.
I used to plan everything and collaborate with clients in Notion and then have to move it all into a scheduler. I've tried all the big scheduling platforms, but I've never really loved any of them.
This platform meant I got rid of Notion and my scheduler, and I can even do all the media reviews with clients in one place. It's super simple to use and all my clients have found it easier to navigate aswell.
If you're managing a lot of content and want a clean, easy-to-use platform that can handle the whole content workflow and publishing process, this is 100% worth it.
Sam
Australia
If you manage and create content, use Sequence!
Sequence is honestly amazing! The way that the software has been built is very well thought out. As someone who plans, scripts and post content, it makes the whole content creation process so easy. I used to use google docs to plan out my videos but it was very messy.
Sequence helps you to streamline the whole process and even allows you to post to multiple different platforms at once so you don't have to manually upload it every time.
Would definitely recommend to anyone who wants a better way to create and publish content!
Jeremy
Australia
The all in one content software
Being in the content creation space, this software has solved my biggest issue of having to use so many different softwares in my workflow whether that be scripting or content delivery. Now, I can ideate, script, revise videos, and post videos all in one platform!
Josh Parkes
Australia
I had an awesome experience using it
I had an awesome experience using it! Seamlessly organised, great customisability, cool interface. Literally I'd give it 5 stars for every aspect of it.
Vincent Capalit
Philippines
Great app
Great app! Cutdown my workflow significantly and super user friendly! Highly recommend
Angela Zhou
Australia
THIS APP COOKED!!!
Managing my content across socials feels so much easier now. I didn't even realize I needed it until I tried, and now I'm hooked.
Harper
Philippines
Frequently asked questions
What is Sequence?
Sequence is social content operations software for agencies, social teams, and their clients. Planning, media review, client approval, publishing, inbox, and analytics live in one shared workspace, so a post keeps its context from first idea to published result.
Who is Sequence for?
Sequence is built for agencies, in-house social teams, and the client stakeholders who approve their work. Agency users run the operation across brands, and clients review and approve posts, with each role seeing only what it should.
What does Sequence replace?
Sequence replaces the usual social stack: Notion, Airtable, or Google Sheets for the plan, Slack and email for feedback, Frame.io or a shared drive for video review, Buffer, Hootsuite, Planable, or Sprout Social for scheduling, and ChatGPT for captions. One workspace keeps the plan, the approval, and the result on the same post.
Is Sequence an alternative to Buffer, Hootsuite, Sprout Social, or Planable?
Yes. Sequence covers planning, media review, client approval, publishing, inbox, and analytics on the same post, where those tools each concentrate on part of that workflow. The comparison pages on this site set out where each tool is genuinely stronger.
Does Sequence have a free plan?
Yes. The Sequence Free plan costs nothing and takes no card, and includes one brand, one team member, one connected account, and 250 AI credits a month. The full workflow is on every plan, including Free.
How much does Sequence cost?
Sequence has two plans: Free at $0 USD for one brand, and Pro from $29 USD a month, priced by how many brands you run. The price per brand falls as you add them, and yearly billing works out two months cheaper than paying monthly.
How do approvals work in Sequence?
Approvals happen on the post itself, not in a separate thread. A post moves through draft, internal review, client review, changes requested, approved, scheduled, and published, and approvers can act on posts one at a time or in bulk.
Can one workspace hold several brands or clients?
Yes. One Sequence workspace holds many brands, each with its own social accounts, content, approvals, and analytics. Pro is one plan priced by how many brands you run, from one to a hundred, and the per-brand rate falls as you add brands. Changing your brand count changes the price rather than adding an add-on.
What can Sequence AI do?
Sequence AI writes captions, suggests hashtags, turns voice notes into drafts, develops saved references into drafts, analyses posts, and generates images. Every AI result goes through the same review and client approval as any other post.
Don’t switch everything today.
Bring one brand in on the free plan and run a week through it. Planning, approvals, publishing, results. If it does not beat what you have now, you have lost an afternoon.