All-in-one social media management, from idea to report.

Most teams glue five to eight tools together: one for ideas, one for the plan, one for video review, one for scheduling, one for DMs, one for reports. Every hand-off loses context. Sequence keeps the whole workflow on one post, in one workspace.

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effortless

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One end-to-end social media workflow.

Six stages, one record. The idea, the plan, the feedback, the post and its results stay together, so nobody has to rebuild the story from five tabs.

Inspiration Library

Start from what already works.

Save the posts worth learning from, read the hook, format and transcript, then develop the good ones into drafts.

Save
From the Chrome extension, or by DM on Pro
Learn
Hooks, transcripts and analysis per post
Develop
Turn a reference into a draft with Skye

Content Planner

Plan every post in one shared table.

Owner, status, format and date sit on every post. Switch between List, Calendar and Board without copying anything between tools.

Views
List, Board and Calendar, plus Gallery and Grid on Pro
Fields
Owners, statuses, formats, categories and dates
Import
Bring posts in from Notion, Trello, Asana and more

Review & Approvals

Approve inside the team, then with the client.

Feedback lands on the exact frame of the cut. Internal review comes first, then the client signs off on the post itself, from a share link if they never log in.

Internal
Plan, Media and Final review with assigned approvers
Media
Timestamped comments and drawings on video
Client
A share link where they comment and, if you allow it, approve, without an account

Preview & Scheduling

Preview it, then schedule it everywhere.

See each post as it will look on each platform, with its own caption and settings, then schedule it from the same record the client approved.

Platforms
Instagram, Facebook, LinkedIn, YouTube, TikTok, Threads, X and Pinterest
Per platform
Captions, covers and the options each network really has
Timing
A best slot per brand, offered in one click

Inbox & DM Flows

Answer every comment and DM.

Comments and DMs from your accounts land in one inbox, beside the post they came from. DM Flows answer keyword comments, story replies and first DMs for you on Instagram and Facebook.

Inbox
Comments from seven platforms and DMs from four, on Pro
DM Flows
Comment to DM, follow to unlock and welcome messages, on Pro
Contacts
Collect emails and send them to Zapier, Make or a webhook
A DM Flow in Sequence: a public reply, who gets it, a five minute wait and the DM with two buttons, with a phone preview of the DM beside it.

Analytics & Reporting

Report on what worked, automatically.

Compare platforms, find the top posts and the best times, then schedule the report so it sends itself to whoever needs it.

Analytics
Organic results on every plan, full history and Meta ads on Pro
Dashboards
Arrange tiles, charts and best posts yourself
Reports
Daily, weekly or monthly to up to ten people, a live link or a PDF
Sequence Instagram analytics showing followers, views, engagement, best posts, and best times to post.

AI that works across every stage.

Skye opens beside every page and asks before it changes anything. Brand Brain gives it your brand, and the MCP connector brings Claude and ChatGPT into the same workspace.

One subscription, instead of eight tools.

Set your brand count and team size to compare the separate tools a social team usually pays for, including ManyChat for DM automations, against Sequence.

10
1 brand50 brands
8
1 person15 people
Eight subscriptions
$1,322 / month
Sequence
$216$199 / month

Launch price · ends 1 November.

Sequence Pro

$1,123 a month less, or $13,476 a year. Clients join free on Sequence. You pay per brand, with unlimited team members and clients.

SandcastlesVisionary
Researching hooks and formats
Flat, 5 workspaces
$99
ChatGPTBusiness
Scripts and captions
8 seats × $25
$200
NotionPlus
Content plans and the client portal
8 members × $12
$96
ClickUpUnlimited
Production tasks for editors
8 members × $10
$80
Frame.ioTeam
Video review and handing over cuts
8 members × $25
$200
LaterScale
Scheduling to every platform
$110 plan, 4 extra social sets × $15, 4 extra users × $5
$190
ManyChatPro
Comment-to-DM and Instagram / Facebook automations
10 accounts × $39, up to 3 users each
$390
MetricoolAdvanced
Monthly client reports
Flat, up to 15 brands
$67
Eight toolsSeparate subscriptions
Separate tools, separate workflows
10 brands, 8 team members
$1,322$15,864 a year
SequencePro
All eight, one record per post
10 brands, unlimited team and clients
$216$199$2,388 a year

Scripts and captions run on the 5,000 credits included with each brand every month. We kept Slack, so it's left out of both sums: Sequence sends approval requests and publishing alerts into it.

USD · Monthly billing. Vendor USD list prices checked 7 October 2026. Sequence launch pricing ends 1 November 2026.

ManyChat assumes one Pro account per brand, with up to 3 users and 2,500 active contacts per account each month. The stack total excludes extra access for your whole team on every ManyChat account. Contact overages and tax are excluded. DM Flows in Sequence cover Instagram and Facebook and are included in Pro, in beta. ManyChat also supports other channels and broadcasts.

It gets cheaper as you scale.

One Pro plan, priced per brand on falling bands, with unlimited team members. Growing the roster grows the margin.

See pricing
$291st
$205th
$1810th
$1625th
$1450th
$12100th

What that brand adds to your monthly bill, in USD.

Built for whoever runs the content.

The same workflow, set up for how you work.

Loved by our users

Real reviews and messages, exactly as they came in.

Direct message (names redacted): Hi Sammy, it’s [redacted]! I’m [redacted]. I just wanted to say.. (and excuse my language and advance), But what a f😘king product you guys have created. I’ve only just been playing around this morning but it literally is all the shit house problems I’ve been facing with Poppy, Rella or with notion just resolved into one platform. ❤️
Direct message: Wowwwww. This is amazing! I was in so many different systems and all disorganized. This is going to streamline so many things and reduce so many headaches. Thank you!!
Rated 5 out of 5.

100% worth it

I don't normally post reviews like this, but I manage over 500 pieces of content every single month and this platform is the best one I've ever used.

I used to plan everything and collaborate with clients in Notion and then have to move it all into a scheduler. I've tried all the big scheduling platforms, but I've never really loved any of them.

This platform meant I got rid of Notion and my scheduler, and I can even do all the media reviews with clients in one place. It's super simple to use and all my clients have found it easier to navigate aswell.

If you're managing a lot of content and want a clean, easy-to-use platform that can handle the whole content workflow and publishing process, this is 100% worth it.

Sam

Australia

Trustpilot
Direct message: So good. I'm copping.
Rated 5 out of 5.

THIS APP COOKED!!!

Managing my content across socials feels so much easier now. I didn't even realize I needed it until I tried, and now I'm hooked.

Harper

Philippines

Trustpilot
Rated 5 out of 5.

Great to have everything in one

Great to have everything in one. Team are super responsive to feedback. Has improved our operations.

Shaun Cunningham

Australia

Trustpilot
Rated 5 out of 5.

We were early adopters of sequence social

We were early adopters of sequence social. This software is category leading for social media management. My team have gained great efficiencies at a great price. It’s replaced a bunch of apps and brought them into one ripping package. The team behind it are super stars too. Highly recommend.

Mark Kevin

Australia

Trustpilot
Rated 5 out of 5.

What an amazing platform

What an amazing platform. It has streamlined our day to day work and given our clients an incredible experience.

And the customer service is top tier. The platform is very new and has had some minor (and I mean minor) bugs but the response time is less than minutes and the fix feels just as quick.

If you’re looking for a platform to streamline your business or even just your personal pages, I would highly recommend this one.

Tahlia Hadfield

Australia

Trustpilot
Message from Joey: Loving the sequence app by the way. I can see how well put together this is. Love how you guys have centralised everything in one place.
Rated 5 out of 5.

If you manage and create content, use Sequence!

Sequence is honestly amazing! The way that the software has been built is very well thought out. As someone who plans, scripts and post content, it makes the whole content creation process so easy. I used to use google docs to plan out my videos but it was very messy.

Sequence helps you to streamline the whole process and even allows you to post to multiple different platforms at once so you don't have to manually upload it every time.

Would definitely recommend to anyone who wants a better way to create and publish content!

Jeremy

Australia

Trustpilot
Direct message: Stunning! honestly have to say I'm in awe of what you've created and excited to move all of my clients over to it
Rated 5 out of 5.

Great app

Great app! Cutdown my workflow significantly and super user friendly! Highly recommend

Angela Zhou

Australia

Trustpilot
Instagram comment from @craigjackson.fitness: It's great. I'm enjoying using it. 🙌
Rated 5 out of 5.

The all in one content software

Being in the content creation space, this software has solved my biggest issue of having to use so many different softwares in my workflow whether that be scripting or content delivery. Now, I can ideate, script, revise videos, and post videos all in one platform!

Josh Parkes

Australia

Trustpilot
Instagram comment from @cormacgray_: Highly recommend Sequence. We've been using it the last couple of weeks. Best platform for social ideation, planning & posting 🔥
Rated 5 out of 5.

I genuinely haven’t felt this excited...

I genuinely haven’t felt this excited about a software or new tech for quite some time now 👥

For what I’ve been able to do with Sequence..., freaking solves so many of the messy problems creatives and the content teams deal with every day.

- Can finally operate stress-free and not paying at least $100 dollars on other subscriptions for content management,distribution, organization, planning... it´s everything in there, on my own dashboard!

(Loved Sequence far more than when I tried Notion the first time ... that’s... quite the deal team!)

You made me want to create more and keep building the brand... can’t thank you enough for that! 🫡

Creativ Studios

Mexico

Trustpilot
YouTube comment: The most well thought out tool to ever exist. LOVE THIS! 😃
Rated 5 out of 5.

What an incredible app

What an incredible app! It is just so good to see and manage everything to do with ads and organic in the one place and it’s so easy to use!!

Steven Gorgis

Australia

Trustpilot
Direct message: Seriously, amazing piece of software you've built. I have no idea how long it took but I'm very impressed. It's about time someone came out with a great social tool. I'll be jumping into it more today. Talk soon!
Rated 5 out of 5.

I had an awesome experience using it

I had an awesome experience using it! Seamlessly organised, great customisability, cool interface. Literally I'd give it 5 stars for every aspect of it.

Vincent Capalit

Philippines

Trustpilot
Rated 5 out of 5.

Amazing platform

Amazing platform. It has completely transformed the way our company runs socials. Buy it and try it!!

Francesca Hayes

Australia

Trustpilot
Instagram comment from @thepatrickmcmullen: One of the best tool I ever seen. I am using it and I really appreciate this as a person with adhd!

Comparing all-in-one platforms?

Fair, side-by-side comparisons, including where the other tool is the better fit.

Run one brand through it this week.

Start on the free plan, take one post from idea to report, and see what is left of the old stack.

Frequently asked questions

What is all-in-one social media management software?

All-in-one social media management software covers the whole workflow in one place: finding ideas, planning posts, reviewing and approving them, publishing to each platform, replying to comments and DMs, and reporting on results. The point is that every stage works on the same post, so nothing has to be copied between tools.

What does Sequence include?

An Inspiration Library, a Content Planner, internal and client approvals, previews and scheduling for eight platforms, an Inbox for comments and DMs, DM Flows for comment-to-DM automation, analytics with dashboards and scheduled reports, and Skye, the AI assistant. Some of these, including approvals, the Inbox, DM Flows and reports, are on Pro. See pricing for what each plan includes.

How is it different from a social media scheduler?

A scheduler starts when the post is finished. Sequence also covers what comes before and after: the idea, the plan, the video review and the client's sign-off, then the replies and the report. The post that gets scheduled is the same record the client approved, so nothing is re-uploaded or re-typed.

Does Sequence replace Hootsuite or Sprout Social?

For many agencies and content teams, yes: Sequence covers planning, approvals, publishing, inbox and analytics on the same post. Hootsuite and Sprout Social are broad suites with features Sequence does not have, such as social listening, so if that is central to your work one of them may still fit better. Read the fair comparisons: Sequence vs Hootsuite and Sequence vs Sprout Social.

Can clients approve without an account?

Yes, on Pro. Share a post or a project with a link and turn on approvals for it. Anyone with the link can comment, draw on the media at a timecode and approve or request changes by giving their name, with no account. You choose what the link shows, and can add a passcode and an expiry.

Which platforms does Sequence publish to?

Instagram, Facebook, LinkedIn, YouTube, TikTok, Threads, X and Pinterest, each with its own preview, caption and settings.

Is there a free plan?

Yes. Free Forever needs no card and includes the Content Planner, scheduling and publishing, media review, organic analytics, the Inspiration Library and Skye on your monthly credits. Pro adds approvals, the Inbox, DM Flows and reports, and can be tried free. See pricing.