Assign content to people and projects

Use Assignee to show who needs to act on a content piece, and Project to connect it to a campaign or production. These answer different questions: who owns the next step, and which body of work the piece belongs to.

1. Assign an owner on one content piece

2. Connect the content piece to a project

3. Select several pieces for a bulk hand-off

4. Set one assignee across the selection

5. Set one project across the selection

If the person is missing, check their access to the workspace and brand. Adding a name to a comment is not the same as assigning work. For a client who needs to review, first give them suitable client review access.

A practical ownership pattern for a video workflow is:

Reassign when responsibility changes, and add a short comment explaining the deliverable. For example: “The selected footage is ready. Please upload the first edit as a new version.” This is clearer than assigning the whole team throughout production.

Select the Project value in the properties panel and choose the campaign or project. Open Projects to create or manage the project itself. A project can have its own assignee; assigning that project should not be used as a substitute for checking each piece's Assignee.

For a batch, select the pieces in the planner and use Assignee in the bulk toolbar. Use More → Project for their project association. Check the selection count before applying the change.

Sending for approval sets the people responsible for the review. While a piece is in a review status, assigned people must be eligible to approve content on that brand. If you cannot assign an editor during review, complete or revise the review first, then make the production hand-off.

After a review decision, check who should act next rather than assuming the previous production owner has been restored. See send content for approval and organise projects.