Sequence API and webhooks

Create an API key in Settings, MCP & API to work with content, projects, approvals and schedules from your own tools. Each key covers the brands, accounts and permissions you choose, and you can rotate or revoke it at any time.

Webhooks send a signed notification to your app when content changes, a review is decided, a post is scheduled or publishes, or a new message arrives. Each webhook retries for about a day and keeps a delivery history you can send again from.