Watch creators and catch their outliers

The new Watchlist tab follows the creators you learn from. Add a creator from a profile link or handle on Instagram, TikTok, YouTube or LinkedIn, or a Facebook page or Ad Library link for Meta advertisers. Sequence checks watched creators every day and adds their new posts to one feed, under a card for each creator that opens their page.

When a new post beats the creator's typical views by 2x or more, you get a notification in Sequence. Open Alerts to get an email as it happens or include outliers in your summary email, and send them to a Slack channel from Settings.

Each brand can watch up to 15 creators. Watchlist is part of Pro, and you can pause a creator or stop watching from Manage.